CNN:38% of Americans wouldn't buy Corona beer "under any circumstances" because of the coronavirus [UPDATE: Not true. See threadmarks]

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Loudninja

Member
Oct 27, 2017
12,656
Yeah people sure are stupid.


“There is no question that Corona beer is suffering because of the coronavirus,” Ronn Torossian, founder of 5WPR, said in a statement.

There is no known connection between the beer and the virus — except for the name.

But Torossian explained how important the name was to the product’s branding.

“Could one imagine walking into a bar and saying, ‘Hey, can I have a Corona?’ or ‘Pass me a Corona,’” he said.

In fact, 14 percent of respondents who said they regularly consume Corona beer admitted in the survey they would not order the beverage in public.







New York (CNN Business)Corona beer isn't making any changes to its advertising despite the name's unfortunate similarity to the deadly coronavirus.
Constellation Brands (STZ), which brews several variations of the popular lager, said in a statement that its customers "understand there is no link between the virus and our business."
"Sales of Corona remain very strong and we appreciate the continued support from our fans," Constellation Brands spokesperson Stephanie McGuane told CNN Business. "Our advertising with Corona is consistent with the campaign we have been running for the last 30 years and is based off strong consumer sentiment."
The spread of the coronavirus couldn't have come at a worse time for Constellation, which is spending $40 million to launch its new Corona-branded hard seltzer. Part of the promotion includes a sponsored tweet that has sparked criticism for using the phrase "coming ashore soon."

Two surveys released this week show that the Corona's brand is suffering from negative buzz.
5W Public Relations said that 38% of Americans wouldn't buy Corona "under any circumstances" because of the outbreak, and another 14% said they wouldn't order a Corona in public. The survey encompasses polling from 737 beer drinkers in the United States.

In another survey conducted by YouGov, the firm found consumers' intent to purchase Corona fell to its lowest level in two years. The survey also showed that Corona's buzz score, a metric that that measures favorability, has dropped significantly since the beginning of the year.
Online searches for "corona beer virus" spiked in early February, but have since declined.
 
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Razgriz417

Member
Oct 25, 2017
4,061
OP you missed out the bit about 16% thinking the virus is related to the beer



Also great ad placement Corona

 
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StraySheep

Member
Oct 26, 2017
4,437
I mean I am sure most of them don't think drinking it leads to the virus, it's just a lack of desire with the heavy subject I would guess.

I was wondering how this would affect the brand.

Edit:
OP you missed out the bit about 16% thinking the virus is related to the beer
Yeah there are the Trump voters.
 

Nintenleo

Member
Nov 9, 2017
1,384
Italy
Corona should ride this somehow. It can’t get worse for them. Marketing like “The only Corona your body wants” or stuff like that.
 
Oct 26, 2017
3,881
716
Hahaha

I shouldn’t be surprised by this, I really shouldn’t, but for some reason I am. And it’s much funnier that way.
 

OrIok

Member
Oct 12, 2019
677
I wouldn't buy Corona because it's fucking awful, but yeah this is dumb. I have to wonder if people are purposely answering polls like this in the most idiotic manner.
 

thewienke

Member
Oct 25, 2017
4,387
I generally think of Corona as a summer or warm weather beer and it’s February. I’ll appreciate the potential lower prices in a few months though!
 

JJH

Member
Oct 27, 2017
1,505
If you put a lime wedge on it you’ll apparently get Lyme disease as well.
 

Hyun Sai

Member
Oct 27, 2017
5,152
This is so predictable I'm not even mad. I can assure you you'll find a similar percentage outside the US though.
 

Dyle

The Fallen
Oct 25, 2017
10,982
Wisconsin
Wasn't there a conspiracy theory early on about how alcohol consumption could stop the virus and a bunch of memes about this connection? I didn't expect anyone would actually take it seriously
 
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