Yeah people sure are stupid.
"There is no question that Corona beer is suffering because of the coronavirus," Ronn Torossian, founder of 5WPR, said in a statement.
There is no known connection between the beer and the virus — except for the name.
But Torossian explained how important the name was to the product's branding.
"Could one imagine walking into a bar and saying, 'Hey, can I have a Corona?' or 'Pass me a Corona,'" he said.
In fact, 14 percent of respondents who said they regularly consume Corona beer admitted in the survey they would not order the beverage in public.
Americans are avoiding Corona beer amid coronavirus outbreak, survey finds
Some American beer drinkers are avoiding Corona, the beer, amid the deadly coronavirus outbreak, according to a new survey. A surprising 38 percent of beer drinkers insisted that they would not, un…
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New York (CNN Business)Corona beer isn't making any changes to its advertising despite the name's unfortunate similarity to the deadly coronavirus.
Constellation Brands (STZ), which brews several variations of the popular lager, said in a statement that its customers "understand there is no link between the virus and our business."
"Sales of Corona remain very strong and we appreciate the continued support from our fans," Constellation Brands spokesperson Stephanie McGuane told CNN Business. "Our advertising with Corona is consistent with the campaign we have been running for the last 30 years and is based off strong consumer sentiment."
The spread of the coronavirus couldn't have come at a worse time for Constellation, which is spending $40 million to launch its new Corona-branded hard seltzer. Part of the promotion includes a sponsored tweet that has sparked criticism for using the phrase "coming ashore soon."
Two surveys released this week show that the Corona's brand is suffering from negative buzz.
5W Public Relations said that 38% of Americans wouldn't buy Corona "under any circumstances" because of the outbreak, and another 14% said they wouldn't order a Corona in public. The survey encompasses polling from 737 beer drinkers in the United States.
In another survey conducted by YouGov, the firm found consumers' intent to purchase Corona fell to its lowest level in two years. The survey also showed that Corona's buzz score, a metric that that measures favorability, has dropped significantly since the beginning of the year.
Online searches for "corona beer virus" spiked in early February, but have since declined.
The spread of the coronavirus couldn't have come at a worse time for Corona beer
Corona beer isn't making any changes to its advertising despite the name's unfortunate similarity to the deadly coronavirus.
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