Comic industry is a industry of stagnation. What sells sells, and what doesn't, doesn't.
You may occasionally get a shake up to the status quo, but ain't no upstart putting in work like the tried and true. Some indies may be able to pull in some numbers here or there.
But you see that Black Knight book? That one that's critically acclaimed, hailed as a triumph of cape comics and probably the best written book from the big two?
That's not even gonna get 1/5th the sales of a book about Green lantern by the same author that's probably only half as good.
But Green Lantern is a name. So you get people to go "God damn, this green lantern book is amazing, folks are gonna turn out for green lantern. Folks are not gonna gonna turn out for Black Knight, even if his book is just as good, if not better."
In comics, we judge the book by its cover.
You may occasionally get a shake up to the status quo, but ain't no upstart putting in work like the tried and true. Some indies may be able to pull in some numbers here or there.
But you see that Black Knight book? That one that's critically acclaimed, hailed as a triumph of cape comics and probably the best written book from the big two?
That's not even gonna get 1/5th the sales of a book about Green lantern by the same author that's probably only half as good.
But Green Lantern is a name. So you get people to go "God damn, this green lantern book is amazing, folks are gonna turn out for green lantern. Folks are not gonna gonna turn out for Black Knight, even if his book is just as good, if not better."
In comics, we judge the book by its cover.