I think that if Lois Lane and Jimmy Olsen both pan out as I think they will then that'll help the perception of DC's line a fair amount. I also think that some of the Wonder comics (Naomi, Wonder Twins, Dial H.) have helped.
Naomi is great but Image-style minis like that feel weird in cape comics. We're establishing this brand new hero and right when you're interested the book is over and the artist is off to do other projects.