So much concern trolling over the hashtag use. It's not "cruel" to be sarcastic towards a company that makes millions off the most lucrative media franchise in the world. It's not "cruel" to complain that a game series's features and content are regressing while the games now cost $60 compared to the $40 they used to. Saying #ThankYouGameFreak over something like this is not the equivalent of finding a Game Freak employee and rubbing their nose in harassment. It's an extremely mild way of expressing discontent in the grand scheme of things, so just because y'all SAY it's cruel to the devs doesn't make it so. It's directed at the company, which is not, in fact, your friend. Not to say that cruelty towards the devs hasn't happened and that it shouldn't be condemned when it does happen, but save it for when that's actually happening.