Mostly because devs don't turn it into an advertising campaign.
I don't like this. While I do support his decision and the reason for his decision, him publicizing this is effectively -- and likely intentionally -- fanning the flames of controversy towards Epic and devs who've gone to the Epic store. And he's likely to profit off of it as a result. That's not cool. Genuinely curious whether he went into this conversation knowing this would be the result, whether he went into the conversation planning to release the emails.
A gaming journalist that only cares about one side of the narrative, especially when it comes to EGS.
Shocking.