One person's utter shite...
Biggest problem with video games that are trying to be movies now is that much of the story they are telling needed to have a few hours chopped off in the editing room, but of course "more is better no matter what!". This leads to horrible pacing issues more often than not, and very few games have come anywhere close to even being as good as a middle of the pack movie. Doesn't stop them from trying though.
The best "cinematic" games are those that do it organically and make the player feel like part of the story, not as someone watching a story as this break from the game itself.
I don't think it's about games trying to be movies. Cinema or film doesn't have ownership or rights over story telling or moving picture etc, instead story telling is open to all manner of mediums. Ultimately gaming is a medium that is perfect for story telling and characterisation, especially given the interactive elements can compliment and heighten the impact of or investment into such things.
It's less about video games trying to be movies (a rather reductive viewpoint) and rather developers simply wanting to tell interesting stories or characters or whatever, that appeal to or resonate with audiences on a deeper level beyond the gameplay. Eg stories and characters people can relate to, or that make them laugh, cry, feel anger, sorrow, sadness, love, joy, horror, shock, and so on. In other words a complimentary level of engagement and entertainment beyond just mechanical gameplay enjoyment.
Granted most video game stories are pretty lacklustre or poorly told, but the more studios and developers experiment with and invest time and effort into these things, the better they're slowly getting, and the more compelling stories, characters, writing etc we potentially get, especially as the level of competition or quality improves.
