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DCEU Era |OT2| Joker's Wild
- Thread starter ody
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Releasing Shazam between Cap and Endgame was a bad idea, the DC brand isn't strong enough to go head to head yet. Still I could see it being a long term seller, and the reception of Aquaman/Shazam has helped repair DC's image. Joker looks to be a success as well.
Yeah this year is jam packed. It did what it did, it's still a success and they're moving forward with Shazam 2 and black Adam.
Not everything has to be a billion dollar movie from the jump, Shazam 2 is gonna easily make double if black Adam is great and they do a VS for 2.
Middle-ish of August would have been fine. Your only competition is probably Hobbes and Shaw. It's not bad where it is, but with Endgame dominating headlines last week I think it could have done better. Didn't help that Avengers started their promotional tour last week as well. I don't remember them doing it so early last year.
This the same August that has both Playmobil: The Movie and The Angry Birds Movie 2 coming out? Movies that would theoretically share a similar audience to Shazam? And also already has a movie based of a comic owned by WB releasing that month? There's really no place on the schedule to put Shazam! if you are moving it.
Never heard of Playmobil, but that is out in November in the USA at least. Angry Birds 2? Come on man. Release Shazam a week after AB2 if you must. I'm not saying that it's the only spot, but there are plenty of better dates than in between Cap Marvel and Endgame. Don't even know what DC comic movie you are alluding to either. Didn't see anything of note in my quick google search.
The Kithen. And there's still a great overlap in audience with Angry Birds 2
The Kitchen is based off of a Vertigo comic. And I didn't notice that the Playmobil date was for France and not the US. My bad.
Like I said..I just threw that date out without much thinking. I'm sure there are other ones. My point is that sandwiched between Cap and Endgame was probably not one of the better slots. Majority of people watched CM, and then probably wanted to take a little break before Endgame. And then when Endgame presales came out what, days before Shazam?, it probably made people pause a bit before spending another 10-15$+ dollars on a movie that week.
You can't tell me that a week after Angry Birds, or even 2 weeks after, would not have been a better spot. Shazam would and should have had much broader appeal to more age groups than a fucking Angry Birds movie. I doubt there's much overlap between Shazam and a Melissa McCarthy led comic book crime movie.
You can't tell me that a week after Angry Birds, or even 2 weeks after, would not have been a better spot. Shazam would and should have had much broader appeal to more age groups than a fucking Angry Birds movie. I doubt there's much overlap between Shazam and a Melissa McCarthy led comic book crime movie.
They were very careful not to spoil the final act in the trailers which I generally applaud but I think on reflection they were too cautious. They could at least have included some footage of the sins to hint there was a threat beyond Sivanna.
All you can do is speculate, you'll never know if it was the release date or just the movie itself
WB marketed Shazam! as a family comedy film. They release it near The Angry Bird Movie 2 and that becomes a 2 men enter, 1 man leaves situation. And in a situation like that the movie that is a sequel/next up in a franchise is the odds on favorite. Say you are a parent. You go to the movies once a month with your kid/s. You have a choice between Shazam!; a movie based on a C-Tier DC hero, and The Angry Birds Movie 2; a sequel to a somewhat well received movie. If your kid saw and liked the 1st Angry Birds then Shazam! stands no chance.
My gut says Shazam! would have done better with this release date if 2 things hadn't happened and both are related to Endgame. If Endgame doesn't move up from May 3rd in order to get a better worldwide release and if Endgame presales don't start the week that Shazam! comes out. The 2nd part basically killed the box office for the next 2 weeks. Now I'm not saying it would have done a $50M more if those things don't happen, I'm just saying it probably does a little bit better.
The marketing/trailers were underwhelming and that's what lead to the numbers being low.
WB completely dropped the ball. I dont know how well thought out their new strategy is. Since they switched it up their opening weekend totals have steadily gone down. I don't think it is a coincidence.
Their is a middle ground between showing way too much like BVS and showing so little you undersell the movie like Shazam.
One of the reasons Suicide Squad did so well was the diversity of the cast. Shazam had diversity with all the kids and it should have been at forefront of the marketing. The trailers made it look like they didn't even exist.
Anecdotally most people I talked to friends, co workers, family etc didn't even know the movie existed or was out. But everyone was well aware of Captain Marvel.
Sandberg delivered a great film and WB fumbled the ball.
Feels like every film now coming from DC has everybody asking where the hell is the marketing?
Showing that comic con trailer which created a good buzz and then never following up on it until basically right before release was a colossal mistake. WB left lot of money on the table and they need to re-evaluate this marketing strategy. DC does not have the brand good will to get by without heavy marketing right now.
WB completely dropped the ball. I dont know how well thought out their new strategy is. Since they switched it up their opening weekend totals have steadily gone down. I don't think it is a coincidence.
Their is a middle ground between showing way too much like BVS and showing so little you undersell the movie like Shazam.
One of the reasons Suicide Squad did so well was the diversity of the cast. Shazam had diversity with all the kids and it should have been at forefront of the marketing. The trailers made it look like they didn't even exist.
Anecdotally most people I talked to friends, co workers, family etc didn't even know the movie existed or was out. But everyone was well aware of Captain Marvel.
Sandberg delivered a great film and WB fumbled the ball.
Feels like every film now coming from DC has everybody asking where the hell is the marketing?
Showing that comic con trailer which created a good buzz and then never following up on it until basically right before release was a colossal mistake. WB left lot of money on the table and they need to re-evaluate this marketing strategy. DC does not have the brand good will to get by without heavy marketing right now.
I think even with Endgame coming around the corner, Shazam is gonna have some decent legs. If anything the marketing showing Shazam as a family comedy film could lead to almost Spider-Verse level of legs that families will continue to go to in spite of being superhero competition to Endgame once that comes out next week.
As for the release window a lot of what Marvel Studios did to release Endgame a week early, as well as announce those ticket pre-orders may have severely hampered the initial OW numbers for Shazam, and leads to my near conspiratorial thoughts that despite what we've been lead to believe, there is a direct competition for box office dollars between the major studios in a crowded marketplace. That Disney/Marvel may have done both of those moves deliberately to lower momentum on top of increasing their advantage in the superhero movie marketshare.
As for the release window a lot of what Marvel Studios did to release Endgame a week early, as well as announce those ticket pre-orders may have severely hampered the initial OW numbers for Shazam, and leads to my near conspiratorial thoughts that despite what we've been lead to believe, there is a direct competition for box office dollars between the major studios in a crowded marketplace. That Disney/Marvel may have done both of those moves deliberately to lower momentum on top of increasing their advantage in the superhero movie marketshare.
I'm torn on the Shazam! having decent legs idea. On one hand it would be good counter programming/an alternative to Endgame. But on the other hand it's going to need screens to have legs and Endgame is going to take up every screen that isn't contractually tied up by something else. BUT to counter the screens issue Hellboy is much more likely to lose screens than Shazam! despite being the more recent movie.
Also I don't think Disney moving Endgame up a week was a deliberate move to hinder Shazam!. But you wouldn't have to work all that hard to convince me that dropping the presale the week Shazam! came out wasn't a deliberate move.
OP
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Gonna be tough to reach 400 imo. If it was any other MCU movie coming out I'd say it could have great legs. But it's Endgame..and it's going to be a giant black hole me thinks
BOP logo is ok. I can't see what the pink writing is on the DC logo. At least it's not as tacky as the "you can't save the world alone" logo
You mean filming. WW84 and BoP are not done yet - egro in production still.
The next is Batman right? Then uh..do we have anything else ready to film? Oh, SS2 should be soon?
I'd think Batman and SS will be filming at the the same time as they come out only like 6 weeks apart from each other.
So what's next? The Rock's Black Adam flick? Flash is in the air. Shouldn't they be filming SS2 this year? Then there's Reeve's Batman.
Black Adam, WW1984, Flash, Batman, and The Suicide Squad. SDCC might give us a clear roadmap.
I already knew about WW2. I was thinking more of what's going into production next.
I wish they would mention something about Gareth Evans' Deathstroke movie.
For sure Batman and SS2 are the next 2 to go into full production. I'd guess in late August/early September. Dwayne said Black Adam will shoot next year. Everything else we have no idea.
I really like the typeset of the logo. And I'm in love with the full title.
Really can't wait for this. Looking forward to this more than WW2 I think.
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