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Deadline: Avengers Endgame Will Overtake Avatar, Becoming The Highest Grossing Film of All Time
- Thread starter Deleted member 42
- Start date
Thanks for this.
If I didn't have an understanding of the box office already, I'd be confused as hell by how some of the most prominent voices here have framed this run over the last 3 months.
Probably the dollar theaters at that point. Though it is releasing on Blu Ray mid August and digital next week
I think it'll last until September like Avengers Infinity War did.
The effectiveness of the re-release was severely underestimated. It was believed that the extras would not be enough to get people back into theaters, which I don't disagree with since they were underwhelming, but people didn't understand that the main attraction was the movie itself. It had an A+ Cinemascore and excellent word of mouth. As it turned out there was still some gas left in Endgame's tank so as soon as the release schedule cleared up people went back to the theaters for it.
Exactly. Endgame's "re-release" wasn't even technically a re-release (as Avatar's was, as it had totally left theaters), it was just an expansion. Endgame had only just dipped below 1,000 theaters in its ninth week of release; the expansion just doubled that (for roughly 3x the gross). The main thing was getting Endgame back into more theaters, not so much drawing a massive new crowd for the bonus content.
Late-stage expansions for big summer movies aren't as uncommon as people in this thread seem to think they are — the original Avengers, for example, expanded from 123 back up to 1,705 theaters over Labor Day weekend, increasing its weekly gross fifteenfold. People are acting like Disney somehow "cheated" by doing some bizarre unheard-of stunt, and that's not the case at all.
Chances are pretty good that Endgame would have had some sort of late-stage expansion even if beating the record wasn't a factor. A lot of movies this summer were underperforming, which means they didn't need as many screens. Disney saw an opportunity and went for it.
So I guess it finally went like this then...
It's been a blast watching this go down. Some of the shit throwing between fans of franchises that they don't own and belong to 1 company has been hilarious to read through. Thank you all who contributed it making these threads what it is.
- Shock and Disbelief. ... 1.3 Billion Opening Weekend.
- Denial. ... 54% 2nd Week Drop. Blew It's Load On The 1st Week Cos Fans Wanted To Avoid Spoilers.
- Guilt. ... China Cuts It's Contractual Screening. International Numbers Lagging Behind.
- Anger and Bargaining. ... No Legs. Worse Day To Day Run Than Infinity War.
- Depression, Loneliness, Reflection. ... Re-release Won't Get It Past Avatar.
- Reconstruction and Working Through. ... Figures Were Fudged To Get It Over The Line.
- Acceptance. Congratulations, No.1, But Gone With The Wind Is Still King Due To Inflation.
It's been a blast watching this go down. Some of the shit throwing between fans of franchises that they don't own and belong to 1 company has been hilarious to read through. Thank you all who contributed it making these threads what it is.
Wrong Gif, should be using this.
It was indeed a fun ride. I do think it's worth pointing out though that the franchise part isn't really relevant to movie fans. We go to the movies and when we see a film that we like we want it to do well at the box office. From the fan perspective it's entertainment, not business.
Yeah, it's like rooting for a football team. In the end, none of the money make it into your pocket but you're still happy seeing the team you love win the cup.
