Customers are entitled to make decisions on what to buy based on their budget. Do you expect developers to give away their games for free to customers who make less than the average?
No, I'm just expecting them to not reduce our options to try to reach higher profits.
You see, there's a balance between developpers, stores, customers. So far, the 30/70 split meant stores had a leverage to compete toward customers.
On top of that, using Steam meant that balance existed because of the different policies and services in place.
But we're heading toward a competition that isn't about customers but developpers. Developpers wants a bigger cut, which means storefronts wants to compete by making botched services and moneyhatting releases.
You know what we're heading toward to ? Low cuts for devs, online paywalls for customers. Once the 3rd party stores are out of the way (Because let's be real, Discord and Epic dont want devs to sell elsewhere it seems and even if Steam still make these free steam keys for devs, once the 10-12% cut becomes the norm, lot of store will die because they wont be able to compete with price cutting), we'll have less storefronts, they'll all be tied to their own client. And how do you think they'll make profit since the cut will be just enough to cover their services ?
On the customers. Because that's what always happens. And well, since so many people are fine saying "well, exclusives are a thing on consoles duh" we'll have the same people telling us "online paywall is a thing on console duh and they lend you games every month !".