My statement might look strange but Disney has had a strategy of acquiring multiple companies to expand their activities. I remember as a kid people associated them to Mickey and Donald mostly, some said one day they would be outdated. But Disney was able to evolve and they got Marvel and Star Wars.
A documentary explained that Marvel started shining again after Disney bought them while before they had a certain number of issues that almost drove them to extinction. Marvel movies from Disney generally get good reviews(overall), ad latest Starwars movies were successful, despite being criticized by some fans.
Using the EA label might help Disney to promote all the ips they own and make video games for them. With Origin already existing they could sell them digitally.It also would allow them to hit the sports area, so mixing pre-existing ips+ea ips+ sports games... This could be a successful approach.
A documentary explained that Marvel started shining again after Disney bought them while before they had a certain number of issues that almost drove them to extinction. Marvel movies from Disney generally get good reviews(overall), ad latest Starwars movies were successful, despite being criticized by some fans.
Using the EA label might help Disney to promote all the ips they own and make video games for them. With Origin already existing they could sell them digitally.It also would allow them to hit the sports area, so mixing pre-existing ips+ea ips+ sports games... This could be a successful approach.