The Walt Disney Co. powered up a strong June quarter, highlighted by a 14.4 million gain in Disney+ streaming subscribers and a robust rebound in theme park revenue — topping Wall Street expectations on most metrics.
Disney+ paid customers stood at 152.1 million as of July 2, the end of the conglomerate's third quarter of fiscal 2022. The pickup of 14.4 million for the flagship streamer beat analyst forecasts of a 10 million sequential gain.
Disney+ Basic, which is the name of the plan with ads, will launch Dec. 8 in the U.S. for $7.99/month. That's the price of the current ad-free version of Disney+, which at that time will bump up to $10.99/month, a 38% increase, and will be known as Disney+ Premium.
The ad-supported version of Disney+ will include all the same content that is available in the ad-free tier, although some titles may not run advertising, according to the company.
Disney+ Basic will launch with about four minutes of ads per hour. It will start with 15- and 30-second spots but will expand to a "full suite of ad products" over time, Disney Advertising Sales president Rita Ferro said at an investment conference this spring. Disney+ with ads will not accept political or alcohol ads. The company expects that the majority of Disney+ customers will opt for the cheaper, ad-supported plan over time.
Meanwhile, as of Oct. 10, Disney will increase the price of Hulu with ads, from $6.99 to $7.99 per month, while the ad-free tier will go from $12.99 to $14.99 per month. The Disney Bundle in the U.S. (Hulu with ads, Disney+ no ads, ESPN+) will go from $13.99 to $14.99 per month; the premium version of the bundle (Hulu no ads, Disney+ no ads, ESPN+) will remain at $19.99 per month.
As previously announced, ESPN+ rates will increase in August, going from $6.99 to $9.99 per month.
Disney+ paid customers stood at 152.1 million as of July 2, the end of the conglomerate's third quarter of fiscal 2022. The pickup of 14.4 million for the flagship streamer beat analyst forecasts of a 10 million sequential gain.
Disney Beats Quarterly Expectations, Disney+ Soars to 152 Million Subscribers
Disney packed on 14.4 million Disney+ streaming subscribers in the June quarter and topped Wall Street earnings expectations.
variety.com
Disney+ Basic, which is the name of the plan with ads, will launch Dec. 8 in the U.S. for $7.99/month. That's the price of the current ad-free version of Disney+, which at that time will bump up to $10.99/month, a 38% increase, and will be known as Disney+ Premium.
The ad-supported version of Disney+ will include all the same content that is available in the ad-free tier, although some titles may not run advertising, according to the company.
Disney+ Basic will launch with about four minutes of ads per hour. It will start with 15- and 30-second spots but will expand to a "full suite of ad products" over time, Disney Advertising Sales president Rita Ferro said at an investment conference this spring. Disney+ with ads will not accept political or alcohol ads. The company expects that the majority of Disney+ customers will opt for the cheaper, ad-supported plan over time.
Meanwhile, as of Oct. 10, Disney will increase the price of Hulu with ads, from $6.99 to $7.99 per month, while the ad-free tier will go from $12.99 to $14.99 per month. The Disney Bundle in the U.S. (Hulu with ads, Disney+ no ads, ESPN+) will go from $13.99 to $14.99 per month; the premium version of the bundle (Hulu no ads, Disney+ no ads, ESPN+) will remain at $19.99 per month.
As previously announced, ESPN+ rates will increase in August, going from $6.99 to $9.99 per month.
Disney+ Ad Plan Price and Launch Date Set, Along With Fee Hikes for Disney+ Premium and Hulu
The Disney+ ad-supported tier will launch Dec. 8, when the price of Disney+ with no ads will go up. Hulu prices are also increasing.
variety.com