I don't make threads often but Media Molecule's biggest issue is how they present Dreams to the general public. Everything seemed ambiguous and vague about what Dreams really is, but now I'm pleased to say they found the right message as seen in the Early Access launch trailer. https://youtu.be/pbIjUA4-M2U
In this trailer, the message of "You Are the Architect of Your Imagination" is clear and concise. You can create basically everything in this game and share it to the world. That makes more sense than saying "You can make your own dreams!" which causes the audience to question what those 'dreams' are.
In addition to the easier to understand message, Dreams has the benefit of being launched in an environment where the Internet can market the game itself. It could be something like Minecraft where YouTube is filled to the brim with content from that game. Media Molecule and Sony would likely encourage players to share their experiences with the game online by any means necessary. Hell, they're already doing that. Dreams is no longer to hugely ambitious game that no one can describe. With the more cohesive message, Dreams is starting to form into something more solid and tangible and has the potential to excite millions of people.
In this trailer, the message of "You Are the Architect of Your Imagination" is clear and concise. You can create basically everything in this game and share it to the world. That makes more sense than saying "You can make your own dreams!" which causes the audience to question what those 'dreams' are.
In addition to the easier to understand message, Dreams has the benefit of being launched in an environment where the Internet can market the game itself. It could be something like Minecraft where YouTube is filled to the brim with content from that game. Media Molecule and Sony would likely encourage players to share their experiences with the game online by any means necessary. Hell, they're already doing that. Dreams is no longer to hugely ambitious game that no one can describe. With the more cohesive message, Dreams is starting to form into something more solid and tangible and has the potential to excite millions of people.