EA on the backlash against women in Battlefield V: ‘Accept it or don’t buy the game’

[Deleted member 6263]

This thread is about EA's response to misogynistic backlash over Battlefield V featuring female characters - not about your personal unrelated complaints about Battlefield V or its customization system in general. Do not enter this thread to dismiss the existence of misogynistic backlash over the game featuring female characters.

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https://www.theverge.com/2018/6/12/17453728/ea-women-in-battlefield-v-backlash-response

Battlefield V's decision to prominently feature women in combat as part of its World War II setting may have angered some gamers online — who responded to the inclusion of female soldiers with the #NotMyBattlefield hashtag — but developers at Electronic Arts and DICE remain unmoved by the reaction.

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In an interview with Gamasutra, EA chief creative officer Patrick Söderlund says that the developer is uninterested in taking flak for diversifying the gaming space. "We stand up for the cause, because I think those people who don't understand it, well, you have two choices: either accept it or don't buy the game," he says. "I'm fine with either or." According to Söderlund, the dev team itself also pushed for women in Battlefield V

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Many of those who used the #NotMyBattlefield hashtag complained that the inclusion of women was "historically inaccurate," despite women playing a variety of roles during WWII as everything from fighter pilots to snipers. Söderlund found the response to be both ignorant and beside the point. "These are people who are uneducated — they don't understand that this is a plausible scenario, and listen: this is a game," he says.

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[shiftplusone]

This is a good response. Fuck those people

 

[StrykerIsland]

Good on EA.

 

[TwoCoins]

I'll buy 2 copies.

 

[Mesoian]

This is a good response. Fuck those people

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Yup.

Like seriously, no one cares about your god damn mewling. If it matters that much to you, play something else.

 

[bitSS]

I didn't expect any less. Nice, EA.

 

[RdN]

That is the correct stance to have. Good to see a big company like EA doing it.

 

[Golding]

that's the right response honestly.

 

[Jamrock User]

Fuckem

 

[Silent]

Great response by EA. It's embarrassing that this is even an issue.

 

[mute]

Good answer.

 

[Kaako]

Great response. The dumbass sexist cry babies on social media can stfu and vote with their wallets.

 

[Deleted member 1326]

EA must be thrilled that this is their controversy this time.
Much easier to manage. You just make the online assholes look like idiots, last year's was a lost battle to begin with.

 

[Sydle]

Great response. I may buy my first Battlefield just to show support.

 

[Lamptramp]

Great answer. EA making it easy to support BFV.

 

[Zaro]

Good response i'll buy it.

 

[Red Liquorice]

Nice one EA.

 

[Optimator]

People are ****ing stupid to be having a problem with this.

 

[5taquitos]

EA is such a weird company.

They do things like this that have us singing praises, then they turn around and shit all over their Star Wars exclusive license or pump out cookie cutter sports games or test heinous lootbox implementations.

 

[Protein]

"Go fuck yourselves" is the perfect response to them.

 

[Deleted member 11093]

Good on them. I've made sure to make my company females all the way through and to never pick the male option, I'm sure these idiots will still buy the game so I'm hoping to make their "immersive" experience as miserable as possible.

 

[henhowc]

Naughty Dog should do the same if anyone comes at them with that OMG SJW agenda #notmyellie garbage.

 

[nnarum]

Make your own game if you don't like it. I can't wait for a day where it doesn't matter who the characters are. It shouldn't matter. As long as it's a good game and has a good story, who cares?

 

[Josh5890]

EA had a good move. What timeline is this?

 

[IfSleepoversCouldTalk]

hIsToRiCaL aCcUrAcY

 

[Zing]

What on earth? Are people sincerely using a #notmybattlefield tag? No, it simply must be trolling, right?

 

[Murasaki]

Nice work EA. It's good to see a big publisher pushing back against the misogynist and ableist bullshit that followed that reveal. Will be buying for the first time since BF3.

 

[Rudiano]

What about the robotic limbs we saw in the reveal trailer?

 

[RPGamer92]

Great response by EA. It's embarrassing that this is even an issue.

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The amount of sexist comments I've seen on Youtube about this is sickening.

 

[Gaz]

EA are a shit company. This is what the internet is mad at? Women in a game? After all the bullshit EA Pull? Pathetic.

 

[Tahnit]

as it should be. Fuck those sexist assholes.

 

[5taquitos]

What about the robotic limbs we saw in the reveal trailer?

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Turn back now, or specify that you were being sarcastic about "robotic."

 

[Deleted member 11093]

EA is such a weird company.

They do things like this that have us singing praises, then they turn around and shit all over their Star Wars exclusive license or pump out cookie cutter sports games or test heinous lootbox implementations.

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You could still be greedy company that exploits weak minded kids with rich parent and still not be a misogynistic company.. it's not all black and white.

 

[Nightwing123]

Great response by EA screw those sexiest jerks.

 

[Aizen-S-Kennedy]

Fuck now I gotta buy this game just on principle.

 

[henhowc]

As an aside, Pete Hines saying Fuck Nazis was one of the only highlights for me in that Bethesda conference. lol

 

[SageShinigami]

Good for them.

 

[Akai]

Very simple and good response. Fuck these people.

The amount of sexist comments I've seen on Youtube about this is sickening.

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I have given up on reading YouTube comments long ago. Probably would get an aneurysm, if I kept reading them.

 

[5taquitos]

You could still be greedy company that exploits weak minded kids with rich parent and still not be a misogynistic company.. it's not all black and white.

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Oh I know, it's just fun to see the back and forth opinion swings.

This is a good stance, and I applaud them for it.

 

[Deleted member 4413]

I'm going to be buying this game if I like it or not at this point. Good on the devs. No beating around the bush here, people who are pissed are either closet or blatant sexists, plain and simple.

 

[Huntersknoll]

It is easy to bash on EA but I am super glad they did the right thing here. Looking forward to this game.

 

[CloseTalker]

Great response by EA screw those sexiest jerks.

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Yeah, screw those handsome assholes!

 

[Kaeden]

I hate to say that I'm not surprised some group out there would have a problem with this. You'd think in 2018 this would no longer be such a thing but with the internet and social media, someone will always push against the popular and "right" option just to stand out.

Good on EA for what they said.

 

[--R]

The best answer they could give on this topic.

 

[Triggerhappytel]

Good for them. And fuck the idiots who are upset over this, pretending they give a shit about historical accuracy in fucking Battlefield.

 

[Guaraná]

good answer.

 

[JSoup]

I'm morbidly curious if that stance will effect sales in any meaningful way.

 

[SDBurton]

Fuck yes.

 

[Aniki]

Good response. Hope the women will be featured heavily in the marketing material.

 

[Smokey_Run]

All that really needs to be said about the situation, nice to see a company put it so frankly.