I think even with the Ultimate Editions, the physical copies will be released at the same time as the digital ones.
Retail stores would be pissed, probably threaten to stop console sales to make console makers enforce launch time parity.
I'm no expert, but I think movies have many more avenues to make their money and don't rely on retail as much.
Yeah but you don't need a Disney blu-ray player to watch a Disney movie. If retailers stopped selling let's say ps4s because Sony let digital eat all the day one sales it could cause huge problems.
If anything it could give publishers an excuse to make the physical release more "exclusive" by including figurines, artbooks, soundtracks etc. .