I imagine this will apply more toward The Avengers and Guardians of the Galaxy than Tomb Raider given it's not clear the new Tomb Raider has multiplayer or the types of things you would have in-game stores for.
Source:https://www.eidosmontreal.com/en/jobs/413MONETIZATION SPECIALIST
Duties:
- Manage and improve the in-game stores in terms of content, experience and pricing strategy.
Create and manage promotion and A/B testing campaigns inside and across Eidos Montreal titles.
- Set-up sponsoring mechanics, coupons, rebate, deal, cross-selling and up-selling offers.
- Create customer loyalty efforts, newsletters and customer segmentations.
- Define, follow, analyze and improve on the business KPIs and provide reporting on an on-going basis.