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Embracer Group has overtaken Ubisoft as Europe's most valuable public game company
- Thread starter MauroNL
- Start date
If anything Ubisoft is undervalued.
The whole Embracer Group has 58 studios and 8 different operative groups with 100+ games in developement at the same time.
Then the investors bail, Embracer collapses and they sold piece by piece to Tencent, Microsoft, Sony and whoever else
yea, but they havent released much is my point, they havent proven a profitability path for funding all these studios, and neither have they proven that they can properly manage them (probably safe to say no single game publisher can manage this many development studios well). Ubisoft have, they are selling a ton each year.
I just dont get the investor market...
Embracer has yet to be profitable right? When are they going to stop buying stuff up? It seems like they just want to be the money man behind everything in a very hands off way.
Yeah its a little too on the nose.
It's a name you'd give to a corporation in a dystopian sci-fi setting or some shit.
They haven't, Embracer is the parent company of THQ Nordic and myriad of other game companies.
EDIT: well, we're both kinda right, THQ Nordic AB (Nordic Games before that) changed to Embracer Group, but there's still a subsidary called THQ Nordic.
This is nothing like how CDPR was over-valued. Nordic Games started off by acquiring the assets of JoWood Entertainment after the company dissolved. They then re-released the games owned by JoWood Entertainment and acquired enough capital to acquire the remaining THQ franchises that none of the other buyers wanted.
Eventually, they acquired the THQ trademark and re-branded as THQ Nordic and repeated the remaster and re-release model adopted with their JoWood Entertainment assets. They then had enough capital to acquire more dormant intellectual properties and remaster and re-release them. The profits made from remastering and re-releasing dormant IP's alongside investor backing gave them the capital to acquire Koch Media and merge with them so that they had the development and publishing assets to do AAA games.
Since then, they've had the money to acquire more developers that the major publishers didn't really care for at the time. And with more games being sold due to more developers being available to them to release more games and more investors investing in the parent company, they've been able to expand into acquiring mobile/social gaming publishers like DECA Games and Easybrain.
Embracer Group has been successful because they've been selective with what assets to acquire and how to integrate them into their business.
They released 30+ titles in 2020. Most notably, Desperados III, Saints Row 3 remaster, Kingdoms of Amalur: re-Reckoning, Destroy all Humans!, SpongeBob: Battle for Bikini Bottom re-hydrated, Iron Harvest, ManEater, Wasteland III, PathFinder: Kingmaker, WindBound, Chronos: Before the Ashes, etc.
Remember, they own Deep Silver (Metro) as well as Coffee stain (so they're making money off Satisfactory, which was an even bigger hit once it released on Steam)
Pretty crazy. I know Embracer release a tonne of stuff, but it feels like (and maybe I'm wrong) they don't have any tens-of-million sellers and gaas money printing IP's in the same way that Ubisoft have Assassin's Creed and Tom Clancy games etc.
But I suppose they can get there since they clearly have enough money to just throw at advertising campaigns until something sticks, lol.
But I suppose they can get there since they clearly have enough money to just throw at advertising campaigns until something sticks, lol.
They don't need to, since they have pretty much cornered the $40 dollar niche market with their (relatively) cheap remasters that make profit on nostalgia alone. With occasional full-price enthusiast titles like Iron Harvest, or Darksiders that also target a dedicated audience.
I think their only real outright flop since I started looking at their releases (after they announced Darksiders III) was that survival souls-like game, "Fade to Silence"
One of their subdivisions (Coffee Stain) just released a game last week that currently has 133k CCU on Steam. They have their fingers in a lot of pies and I guess people don't really see that since they're all under different names.
They're basically the entire AA market now huh?
I remember being glad when THQ was seemingly revived out of nowhere....geez, like 7 or so years ago. Just so that Darksiders could continue and maybe some old licensed Nickelodeon games could get remade.
Didn't expect this though.
I remember being glad when THQ was seemingly revived out of nowhere....geez, like 7 or so years ago. Just so that Darksiders could continue and maybe some old licensed Nickelodeon games could get remade.
Didn't expect this though.
Lots of exiting Early Access titles via Coffee Stain and others, hoarding legacy IP for the streaming future... I think they'll do fine.
They also brought back SpellForce, and released several expansions for Titan Quest. And they greenlit a remake of Gothic.
There's a lot they've done that I approve.
The way you said this made me imagine embracer HQ as the corporation from breaking bad with the big warehouse with giant signage of all their sub divisions around the roof level
Focus, 1C, BigBen (Nacon), Paradox, Daedalic, Kalypso
Then there's smaller ones like Team 17, Versus Evil, Raw Fury, 11-bit, etc.
There's still some room in AA; but Embracer certainly took a huge chunk of it.
Sumo Digital is 9 studios and ~1000 people now. Tough they've only dipped their toe into self publishing.
I have been doing the same and avoiding them entirely on every platform except for pre-owned physical games on Switch.
Yeah that's the weird bit for me too. They just seem like the modern version of THQ (I realize they bought the name and assets, but they were a different company). Gearbox is the only studio they now own that I've bought a game from in the last decade.
I've invested in this company and they are reporting next week.
Estimate earnings before taxes is like 1bn SEK for the quarter.
They took their first loan in 2020 with a sub %1 rent for 3bn SEK.
after Gearbox they have like 13bn SEK in cash.
They've aquired many studios paying with stock shares only.
Estimate earnings before taxes is like 1bn SEK for the quarter.
They took their first loan in 2020 with a sub %1 rent for 3bn SEK.
after Gearbox they have like 13bn SEK in cash.
They've aquired many studios paying with stock shares only.
