Uhhh their website and their twitter accounts said they were doing this when this whole new initiative was announced, and here we are a month later and they're starting to make good. People really lose their minds at the thought of Steam having competition, huh?
What happened here is Epic having competition from Steam, not the other way around.
And no, no one is losing their minds at the thought of Steam having competition. Pc gamers are getting tired that "competition" only means that they are forced to use bare bones launchers without any advantage over Steam because of exclusivity deals. Do you actually expect us to celebrate the loss of features like user reviews or cheap keys in 3rd party keystores?