Obviously this isn't viable, but they're trying to carve out a market share in a space where somebdoy else controls
90% of the market.
And, I post this every thread I feel like, but: fortnite isn't what's paying for EGS.
After the release of fortnite, when epic had plenty of cash to stay afloat, they took in
a 1.25 BILLION funding round, that we now know was obviously to pay for the epic game store. This was the largest funding round raised by any company in 2018. For reference, Uber's series D was 1.5b, and airbnbs series E was 1.5 -- and those are companies with massive
physical empires that need to be paid for.
They have money to burn on a growth focused strategy.