This is pretty much how I feel as well. I am actually surprised that HoH was not an even bigger upgrade to POTD. I would even say that HoH feels like a downgrade in certain areas. It's the type of content that I believe the devs should build upon more. Make the floors more interesting in layout and mechanics. Give the content more interesting rewards. Some great glamour stuff? Keep adding floors and maybe different directions with new systems and such in the updates. 8 man savage version so statics has content to do between raid tiers?My perspective on Stormblood's endgame scene is warped because until very recently my life has been so busy I haven't been able to actually participate in much of it, so I can't pass judgment on it, and I know this is just a philosophical disagreement that Yoshi has long-since settled, so I won't drag it out and bother everyone else in the thread with it because I know I'm definitely in the minority. I just feel like FFXIV lacks a variety of gameplay systems, and having FFXI be my main MMO outside of really weird ones (like EVE) when I was growing up spoiled me on having like ten different progression systems to choose from as you wished, all of which had relevant gear for different jobs in different situations that were valuable for years. To me, that's the opposite of a skinner box because what you're getting actually has lasting value (as much as a thing in a game can have value), and it puts things like 1-2 patch cycle gear to shame for it's longevity. (I actually think from a literal definition you could argue XIV is much more of an endless treadmill than XI was.)
I like FFXIV's core gameplay, but I really love Palace of the Dead and Eureka's structure, being independent from the "main" game and each having it's own rewards based on that progression-within-progression. I'd love for them to focus more on systems like that, because even though you can run down a list of content and try to sell it as all different, fundamentally you have tomes and you have gear from the 8-man trial storyline and the extreme trials going on at the time (Alexander, Omega, etc along with the extreme primals or whatever) that you get from dropped tokens. All of it feeds back into the same loop. I appreciate the endgame "extreme" trials being there for their difficulty, and those need to exist, but I really would just like more progression system variety instead. The failure to properly iterate on Palace of the Dead in Stormblood (Heaven-On-High is severely lacking in comparison) is perhaps it's biggest failing.
I look forward to getting back into taking the game "seriously" now that my life is in a good place again when Shadowbringers comes out, but their formula for how they create and release "endgame" has no indication of changing from the last time (when it did at least change a little). I look forward to it a lot nevertheless.
The potenital in POTD/HoH is huge and I really hope they expand upon it in ShB but so far I think they have been silent on the topic?