The Japan Times said:Foreign Minister Taro Kono said Tuesday he plans to ask overseas media outlets to write Japanese names with the family name first, as is customary in the country.
For example, Kono said that Prime Minister Shinzo Abe's name should be written as "Abe Shinzo," in line with other Asian leaders such as Chinese President Xi Jinping and South Korean President Moon Jae-in.
Japanese names are usually written with the given name coming first when using a foreign language, a practice that began in the 19th to early 20th centuries amid the growing influence of Western culture.
"I plan to ask international media organizations to do this. Domestic media outlets that have English services should consider it, too," he said, citing a 2000 report by the education ministry's National Language Council that said it was desirable to write Japanese names with the family name first in all instances.
Source: The Japan Times
Pretty interesting. It seems like it would be quite difficult to have so many companies internationally adopt this.