So, the Switch has been on the market now for almost 11 months and by every measure it has been a roaring success right from the start. Massive sales, amazing games, huge mind and marketshare and almost universal praise from consumers, media and developers alike. It has been such a success that in many markets around the world it has taken the record for fastest selling console in history.
With this in mind, I am absolutely shocked that not a single big third party publisher has taken advantage of the enormous opportunity that the Switch has presented from a business perspective. And not just the big western ones either, the Japanese publishers have been just as guilty.
I can totally understand the reticence that they all had after the Wii U disaster, but even a cursory glance at the hype and sales figures from March-April should have told them that Nintendo had a massive hit on its hands. Maybe they were justified in not expecting "fastest selling console in history", but the indication was there that, by Christmas, the Switch was going to be a hot item and a golden opportunity to sell a buttload* of games.
Even the support that some did throw its way (Doom, Skyrim) was old and already available on PS4/XB1 at a much cheaper price. The only thing even approaching a real effort to take advantage was LA Noire, but again, not exactly what you would call full-blooded support of the platform. Instead, the big third parties allowed Nintendo and a bunch of indies to have their games available for a full Christmas period on the fastest selling console without any competition.
It's not like they didn't have time to prepare either. There are a million stories out there about how simple it is to port games to the Switch. Small indie teams are managing to do it in a few weeks. Granted that an indie game and a AAA game are on very different scales, but so are the resources available to the respective teams.
It is an unprecedented missed opportunity, even more so than the lack of support when the Wii turned out to be a massive hit. I would not be surprised to find that a bunch of shareholders at EA, Ubisoft, Activision and the like have some pretty serious questions for those people making decisions.
With this in mind, I am absolutely shocked that not a single big third party publisher has taken advantage of the enormous opportunity that the Switch has presented from a business perspective. And not just the big western ones either, the Japanese publishers have been just as guilty.
I can totally understand the reticence that they all had after the Wii U disaster, but even a cursory glance at the hype and sales figures from March-April should have told them that Nintendo had a massive hit on its hands. Maybe they were justified in not expecting "fastest selling console in history", but the indication was there that, by Christmas, the Switch was going to be a hot item and a golden opportunity to sell a buttload* of games.
Even the support that some did throw its way (Doom, Skyrim) was old and already available on PS4/XB1 at a much cheaper price. The only thing even approaching a real effort to take advantage was LA Noire, but again, not exactly what you would call full-blooded support of the platform. Instead, the big third parties allowed Nintendo and a bunch of indies to have their games available for a full Christmas period on the fastest selling console without any competition.
It's not like they didn't have time to prepare either. There are a million stories out there about how simple it is to port games to the Switch. Small indie teams are managing to do it in a few weeks. Granted that an indie game and a AAA game are on very different scales, but so are the resources available to the respective teams.
It is an unprecedented missed opportunity, even more so than the lack of support when the Wii turned out to be a massive hit. I would not be surprised to find that a bunch of shareholders at EA, Ubisoft, Activision and the like have some pretty serious questions for those people making decisions.
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