https://gamedaily.biz/article/1215/...ueuetainment-new-floor-plan-industry-only-day
Basically, the ESA is trying to turn E3 into something closer to Gamescom. E3 was always more of an industry event with some public involvement.
I don't expect much. People are just down on E3 as a whole, and I can't see them changing much. It doesn't feel necessary any more. Leak my personal information if old.
The ESA is hoping to turn E3 into a Gamescom-like 'festival', and an additional 10,000 consumers may pack the LA Convention Center.
The ESA is trying to rebrand E3 as a "fan, media, and influencer festival" for next year's event.
In a pitch deck intended for the lobbying group's members, the ESA says it has plans to adapt its offerings in response to feedback gathered from publishers. As part of its overhaul, the group proposes leaning into influencers and paid celebrity deals with talent representation agencies like UTA and CAA.
The deck includes two examples of these high profile celebrity activations, including members of the Los Angeles Lakers playing a basketball video game in front of fans or actors competing in a tournament. These attractions rely on a massive change to the E3 show floor.
Basically, the ESA is trying to turn E3 into something closer to Gamescom. E3 was always more of an industry event with some public involvement.
Industry attendees, including media, should be aware that the ESA membership approved an additional 10,000 gamer badge attendees, bringing the total number of consumers on the show floor to 25,000. The E3 schedule may be reconfigured with an industry-only day on Tuesday (traditionally the first day of E3 activities at the LA Convention Center), before opening the doors wide to ticketed members of the general public on Wednesday and Thursday.
Even with an additional 10,000 people, E3 won't come close to the largest industry events around the world. With fortuitous timing, Niko Partners senior analyst Daniel Ahmad shared the following attendance statistics for major conventions this year:
I don't expect much. People are just down on E3 as a whole, and I can't see them changing much. It doesn't feel necessary any more. Leak my personal information if old.
Last edited: