I'm really curious as to what the business gain here is. Keep people coming into the store in the hope that they will actually buy something of value? Bet on people spending $60 to rent and keep only one game that they sell for $9? Is the used game market such a dead-end now that they're willing to eat potential losses just to get one game off the shelf every six months? They're strapped for cash and really just want to collect $60 upfront from people, don't care how?
Those are all the possibilities I could think of off the top of my head, lol.
This will, at the very least, get them $60 from me, versus the normal zero dollars that they'd get from me. So, I guess it's something for them, right?