A few thoughts.
1) a question I've been asked by friends who write in other industries: "when is gaming going to get its Rolling Stone equivalent?" As in, something that 1) sets a tone for what the "culture" of the art/commodity dynamic is going to be and 2) sets it up in a generally attractive tentpole for the rest of pop culture to look upon and revere. The answer, IMO, is going to be a smartly run video/streaming channel...
2) ...should any of these channels find their footing without putting a hate-speech shitlord in its top ranks. That's going to be very hard. Online adolescence for the past 9-10 years has been dominated by /pol/ and /b/ memes as a coded language to separate the cool and hip from the clueless. The result: people like Pewdiepie and the
almost-hired-by-NY-Times Quinn Norton throwing out homophobic, bigoted, and anti-Semitic speech as default parlance. As a way to prove that you have a tough online skin.
3) Reclaiming the identity of "I love and appreciate games," and rooting out the "I'm Internet savvy and therefore talk online like a piece of shit" garbage that has set hold, is going to take some time, and it will only take longer if the smart nerds don't start conversations LIKE THIS ONE RIGHT HERE and understand what's happening. Gaming is a really easy ecosystem that hateful people use to indoctrinate young, attention-hungry, disaffected guys and girls. So, unfortunately, fans of game design and game criticism have to put forth some effort to undo that shit.
4) To that end, I start with a pretty simple plea: hate speech is hate speech, no matter what "ironic" context you think you exist within. Racism, bigotry, and fascism started long before you, and repeating their tenets always makes them stronger. Call out those devils. You can still be weird and gonzo and funny in a gaming world. You can still be edgy and disruptive and young and foolish. But Nazi salutes, racist Knuckles memes, and drops of the homophobic f-word are shitty jokes that only punch down and harm the gaming world every time they're uttered.