E3 is pretty much an Xbox celebration at this point.
It barely is though. MS holds their own event in their own theater and, while they will probably have some small Mixer floor presence again, they are really not taking up a huge amount of floor space like they used to.
The ESA needs all of these publishers and manufacturers more than they need the ESA. The ESA has been ineffective in terms of protecting the interests of the video game industry (and by that I mean the shareholders in these companies), against legislation (see stories like this
https://kotaku.com/u-s-senator-introduces-bill-to-ban-loot-boxes-and-pay-1834612226 ), unionization (
https://www.latimes.com/business/te...paign-to-organize-video-game-and-tech-workers ), and other regulations/business practices that might cut into their profits. No one at Sony or Activision is going to speak and up say "We're not happy with how you're letting these unions try to interfere with our businesses", but you know those conversations are happening behind closed doors.
Sony, Activision, MS, and EA have no problem spending millions on advertising and trade shows. It's part of the business. They just don't want to support the ESA because they don't feel like the ESA is pushing hard enough against these things that are going to cut into their bottom line and they are expressing their displeasure by not contributing to, what has been, a cash cow for the ESA.
That's my take anyway. I don't think they're happy with the direction the ESA is going in. I'd love to hear what someone like
jschreier, with a bit more industry insight and knowledge, might be able to chime in with about this.
Believe me I'm not saying I'm anti-union, or anti-lootbox legislation, but these companies sure as hell are and if the ESA isn't going to be a strong voice for them on these issues, then I don't see them continuing to support the ESA. What was the last big lobbying effort the ESA did that truly had long lasting benefits for the video game industry? I know they fought hard to not have mature video games regulated by the goverment in favor of setting up the ESRB, but since then, have they really been effective at all in protecting or promoting these companies interests? I know they have some hand in reducing copyright infringement, but is it worth it for companies the size of EA to pay an association like the ESA to do that on their behalf? Wouldn't it make more sense to just hire a lawyer and that's his job?
Also, none of this really explains why Keighley doesn't want to go this year.