– As for your own videos: they can be quite rough and provocative. How do you come up with the stories? Is there anything that you would not allow yourself to show?
– No, no. You can do anything. We usually come up with ideas for the videos with the director: first, someone has an idea, we refuse it, we come up with a new one, we develop it – and so on until we achieve the necessary quality. Of course, when you want to be provocative, you need to figure out whether it would be shown at all. Therefore, you need to somehow get through the censorship and find the appropriate path.
Once, we shot a porno as a video and broadcast it via Visit-X (Note by “The Paper”: a major European porn site on which Rammstein posted the video for their song, “Pussy”). This meant that, initially, people had to download it through a porn site, which essentially crashed the site because everyone was trying to gain access. That was funny. But we had both censored and uncensored versions. So you can do anything you want, but you have to be sure that you’re aware of what exactly you’re doing. Otherwise, it doesn’t make sense to work and put in a lot of effort and money, just to end up with video no one would be able to see.
I do what I think is right. We have a democratic principle in the band: we decide together what to do, and we also criticize ourselves often. We have our own internal censorship. But when we are all satisfied with something, or at least all agree on it, we don’t care about any other opinions. Because if you take them into account, you encounter the problem of how to filter these opinions, while still allowing yourself to freely engage in creativity. A person must always do what he thinks and feels.