honestly, the article talks about communication, yet from an outsides POV, Sony dominate the conservation on Social Media, PS5 is leading the trends.
I use this website for gamingjobs and it feels like this is a reaction from a person in the office who couldn't stand positive press about Sony, like their previous article cited 'our sources' and if you follow UK politics our government couldn't get a deal so they blamed everyone bar themselves citing 'sources'. at the moment it feels reactionary.
I'm not going to throw accusations out but I am getting increasingly curious of something being for negative press @ Sony, I've seen this site and one popular youtube channel who were pro Playstation until they couldn't get free stuff from sony any more and then Phil Spencer comes onto their channel and since then they have been pretty much throwing Sony under the bus and saying Microsoft as the toast of the town.
Sony gaming wise have dominated the market with a smart plan and strategy, they have at least 3 big titles releasing every year to near universal acclaim, meaning Halo is struggling to stay relevant in the shooters genre with the fortnites, cod's and destiny's of now. Gears 5 was amazing but was received among the populace to be better than God of War not really.
Microsoft have brought a ton of studios sure, but in terms of AAA titles against Sony, a majority of them and in no negative light against them cannot release a AAA title to the quality and acclaim of a Spider-man or God of War.
I personally know Sony staff here in the UK, to say their communication is poor is laughable. Sony had a quietish 2019 because they saw the future in 2020 for PS5 and this article cites less sales in 2019, erm it's the last year before a console is release and PS4's outsell Xbox worldwide but at least a few million.
Xbox honestly and I'm a fan of both consoles, concentrate too much on the west, from a standpoint of the article I can cite they are TERRIBLE in Japan, meanwhile Sony are amazing and so are Nintendo, does that mean Microsoft are dominating the conversation nope, they may be in certain areas but not WORLDWIDE