Ok, so me here in my arm chair.... this is rather weird, Sony seems to value CES more than E3 for gamers. Odd.
Because the thing is that the market around CES isn't the same and I would be expecting them to being cultivating the user base for launch. CES would not be the first even I would consider.
Still, given that this is true.... what is Sony's marketing play here? Because it's been low-key around the PS5 outside of the gaming bubble.
It's not even two weeks into January yet. They have plenty of time. I'll bet they know what they are doing too.