[@GIBiz] Confirmed: PlayStation will not be attending E3 2020

[SolidSnakex]

Foot traffic is the least important part about what E3 does. Its about the general media coverage and the boom of online viewership. An event like this is covered by the media in a way that gets the attention of super-casuals and its even sometimes talked about on local news stations or cable news channels, etc. I'm not saying Sony can't replicate viewership in other ways, such as dropping its own presentations and info videos, but E3 serves you up an audience on a platter. And it gets the attention of people outside of gaming circles.

Here is a quote from a response article at GameIndustry.biz..... and keep in mind these are stats from 2018-2019 shows, which would likely pale in comparison to the attention brought to a potential E3 2020 with new consoles launching.

"The numbers speak for themselves. According to Fancensus, over 70 million people watched E3-related Cyberpunk 2077 videos on YouTube, 37 million watched Marvel's Avengers footage and 24 million enjoyed Watch Dogs Legion YouTube coverage. If you compare that to Gamescom-tagged coverage, probably E3's biggest rival, the most viewed game from that show was Marvel's Avengers, which generated just under 9.2 million views. And, in the past, PlayStation has dominated E3. In 2018, Sony's products attracted just shy of 80 million views on YouTube (again Fancensus data) during E3, just under 10 million more than Nintendo and almost 55 million more than Microsoft." (https://www.gamesindustry.biz/articles/2020-01-13-is-playstation-right-to-leave-e3)

Click to shrink...

It's important to this conversation because it's a big reason why Sony isn't attending. As the article notes, Sony is one of the companies that wants E3 to become more of a consumer show. The ESA continues to drag its feet on the issue so Sony walked. They voiced their displeasure for the direction E3 has been taken back in 2017. So they're looking at it from the perspective of those who're attending. I don't think they're concerned about generating hype for their shows or games for those that can't attend. The hype leading up to the 2013 PS Meeting shows they have no problem doing that. And with them checking out of E3, it immediately puts a lot more attention on any other show that they do.

 

[HeavenlyE]

They'll probably still have an event in the summer time even better if it's the same week as E3

Don't know why they're always so comfortable just letting bad news hang out there though when I'm assuming they have a decent replacement for their E3 conference, guess arrogant Sony back at it again /s

 

[Skux]

Can I call this PSExit?

 

[Blent]

I understand Sony's strategy here, but it does really suck that E3 will never be that communal 'event' likely ever again.

I'm going to miss those times where E3 was one of my most anticipated events of the year.

 

[Japi]

This does not inspire confidence in Sony in 2020. Might skip the PS5 (actually only bought the PS4 for Bloodborne anyway).

Click to shrink...

So you buy a ps console to watch E3? Or to play games? Because ps2020 lineup is the best in ps entire history at this point, both exclusive and third party along with new hardware on the way as well as goddall, but no, you're not confident in "sony 2020" because they wont be at e3? lol wow, just wow.

 

[crimilde]

That's okay in my book, they'll have other venues to announce their stuff. The ESA has been doing questionable stuff lately so fuck'em.

What's curious to me is that the PS twitter account has been silent for a day now. Another announcement incoming soon or are they just waiting for this news to blow over until they can announce the PS Meeting date?

 

[StraySheep]

Not crazy about this. I don't think they good a job making up for no E3 this year. State of Play has just not been great.

 

[Neonep]

Can I call this PSExit?

Click to shrink...

No we shouldn't. We shouldn't be naming these types of miniscule things after events that have major international events that have real world consequences.

 

[MrKlaw]

Why is it so hard to say "See you next month"? Unless this announcement is very soon, I don't see a reason why'd you do that.

Click to shrink...

Announce no E3 showing - lots of shouting and screaming on the internet - "see you next month" gets diluted/lost

let this die downand then when you announce a ps meeting, it gets its own news cycle

 

[Kenzodielocke]

Announce no E3 showing - lots of shouting and screaming on the internet - "see you next month" gets diluted/lost

let this die downand then when you announce a ps meeting, it gets its own news cycle

Click to shrink...

I disagree.

 

[Castamere]

Just split the diff and do a conference in like April, with all of your demos, instead of splitting them between two conferences.

 

[Klaw]

Well, I don't understand

 

[DGS]

Last year's E3 was boring without Sony and Microsoft's show was not the breakthrough many fans have hoped for - like any year before, just another Show with Keanu Reeves as a highlight. So, I'm not looking forward to this year's E3.

 

[TheRaidenPT]

Not crazy about this. I don't think they good a job making up for no E3 this year. State of Play has just not been great.

Click to shrink...

They can bring out PSX to replace E3 without a problem but I agree that they have to reformulate State of Play, it's terrible as it is right now because it creates tons of hype and ends up being 20 minutes which is simple not enough.

 

[Ravage]

Recalled GT E3'15 episode and was sad for a split second...before realizing E3 has nothing to do with it.

Bring on the next PS meeting!

 

[Crayon]

Its kinda funny.

 

[StrykerIsland]

This is massively disappointing. My favourite time of year is watching E3 and it just isn't the same without Sony there. ;(

 

[Deleted member 8674]

Which is fine. They will clearly have events, most likely in Q1 and Q2/Q3 to drum up hype and interest for the PS5. I don't see the issue here.

Click to shrink...

As I get older I like certain certainties.

 

[Shark]

Are they gonna have an event right before launch?

Pretty stupid to limit the exposure of a new console they're trying to market.

Click to shrink...

I don't know how you can make that leap. It's 2020, E3 might just be the most antiquated delivery method for a platform there could be at this point.

E3 needs Sony several times more than Sony needs E3. Sony can command an audience any time they want.

Of course they're going to have multiple events and ways to showcase their new product.

For as forward thinking as this forum's game discussion can be, the infatuation with E3 being the best time and place to talk about your product is pretty odd

 

[Deleted member 45414]

I'm pretty over the whole E3 thing... I just watch the trailers I'm interested in once the whole thing is done anyways, I don't need to watch executives on stage jerking themselves off about how great their companies are.

 

[retrosega]

Are Sony not doing E3 because the PS5 isn't going to be as powerful as the XSX and they don't want to go up against Microsoft directly?

Seems a strange decision in a launch year, but I understand the issues they have with E3 too.

 

[Sidewinder]

Finally.

Click to shrink...

lol, wanted to post the same, never actually saw the end of this gif.

 

[PixelatedDonut]

As the poser above said I'm over e3, it's 2020 we have the internet. And I don't need a "gaming Christmas", shit can get announced whenever.

 

[Green Yoshi]

Maybe they have nothng to show. The Last of Us: Part II will be out in May and then only Ghost of Tsushima is left.

 

[Deleted member 8674]

Why is it so hard to say "See you next month"? Unless this announcement is very soon, I don't see a reason why'd you do that.

Click to shrink...

Indeed. If they did this then everyone will forget they're skipping E3 but now that's what everyone will talk about.

 

[Ayra Sutoraifu]

Are Sony not doing E3 because the PS5 isn't going to be as powerful as the XSX and they don't want to go up against Microsoft directly?

Seems a strange decision in a launch year, but I understand the issues they have with E3 too.

Click to shrink...

Off course not… I think MS will also exit in a few years time.

Apparently Sony has a dispute with ESA and doesn't bother anymore with showing up. They'll have their own show.

 

[immortal-joe]

I think we may be dealing with a situation where there just aren't big stage shows for them. They could continue using other outlets and media entities to release the info they need, like they had done with the Wired article last year.

Your "PS Meeting" may literally be a tweet linking to a media piece with a video.

 

[plow]

Maybe they have nothng to show. The Last of Us: Part II will be out in May and then only Ghost of Tsushima is left.

Click to shrink...

They are releasing a fuckin console the end of this year lol

 

[PixelatedDonut]

Indeed. If they did this then everyone will forget they're skipping E3 but now that's what everyone will talk about.

Click to shrink...

None of this actually matters tho, like if people can't be patient that's on them. They'll still tune in whenever it happens.

 

[crimilde]

Maybe they have nothng to show. The Last of Us: Part II will be out in May and then only Ghost of Tsushima is left.

Click to shrink...

Have they canceled PS5 while I wasn't looking?

 

[HitMissYeah]

E3 is becoming less interesting then.

 

[nny]

E3 was always such a fun time - sad to see it slowly go away.

 

[BladeRunner2099]

This is massively disappointing. My favourite time of year is watching E3 and it just isn't the same without Sony there. ;(

Click to shrink...

This.

 

[dodmaster]

Time for Google to step up on the Sunday Monday night.

 

[nelsonroyale]

I don't care as long as they have their own event with the PS5 reveal and a look at next gen games.

 

[Deleted member 8674]

None of this actually matters tho, like if people can't be patient that's on them. They'll still tune in whenever it happens.

Click to shrink...

Again it's a bad look when your direct competitor already showed the console and you only showed a logo.

 

[Exede]

Again it's a bad look when your direct competitor already showed the console and you only showed a logo.

Click to shrink...

Yes well, they showed a pc case.

 

[PixelatedDonut]

Again it's a bad look when your direct competitor already showed the console and you only showed a logo.

Click to shrink...

Once again none of that matters, all that matters is the product and the games. Like you know Sonys going to have multiple state of plays throughout the year, they'll be at most of the other trade shows, and most likely have a PS meeting type event. They'll probably tour the world with the PS5 like they always do for New consoles.

Like you're not going to care about this once we get announcements.....so why waste the energy?

 

[Ayra Sutoraifu]

Again it's a bad look when your direct competitor already showed the console and you only showed a logo.

Click to shrink...

A logo which gained more traction…

 

[plow]

Again it's a bad look when your direct competitor already showed the console and you only showed a logo.

Click to shrink...

The Logo did more buzz than everything MS has shown until now. Sony is is doing a perfect job at the moment. Some of you need to think outside of the ERA bubble. The normal customer isn't browsing RE Threads everyday in hope to find some Leaks about the new Consoles. They don't give a shit about that. They'll start giving two shits as soon as the console is revealed. 6 Months in advance is plenty enough lol.

 

[Deleted member 3017]

Again it's a bad look when your direct competitor already showed the console and you only showed a logo.

Click to shrink...

It's not a bad look as long as they bring the goods when they officially unveil the PlayStation 5. Nintendo released a trailer for Switch less than five months before it launched. They fully revealed the hardware and their launch plans six weeks before launch. If Sony has great things to show, they don't need to be in any rush to unveil their plans.

 

[PaulLFC]

Do we know what Sony's issue(s) are or were with E3? Is it just that they wanted to have their own event when the timing is better for them, or did they have other issues with the ESA or E3?

I understand Sony's strategy here, but it does really suck that E3 will never be that communal 'event' likely ever again.

I'm going to miss those times where E3 was one of my most anticipated events of the year.

Click to shrink...

Yep, same. It was the big event to look forward to as a gamer, I used to book at least a day or two off work to be able to watch all of the conferences, since Sony were always at about 2am here.

 

[GreenEarth]

Again it's a bad look when your direct competitor already showed the console and you only showed a logo.

Click to shrink...

It's not a bad look that they're following their own plan for how they want to reveal things. At this point of the year in 2013 you knew zero official stuff about the PS4, everything was rumours. You already know a bunch of official stuff about the PS5 from the two Wired interviews last year.

 

[Dust]

Well, RIP E3.

 

[Stinkinmushroom]

End of an era for sure

 

[Foxnull]

Sadly I don't think those Youtube videos are a good replacement for a E3 conference. I want those audience and live reactions, that was the best part. Hoping they'll host something similar to PSX instead.

 

[Bonejack]

I'll say this purely as a European and due to the usual time Sony had their E³ event ... nothing of value was lost.

At a point where i don't fancy getting up or staying awake until some 3am in the night for this stuff. MS and Nintendo always had better air times.

 

[IIFloodyII]

Do we know what Sony's issue(s) are or were with E3? Is it just that they wanted to have their own event when the timing is better for them, or did they have other issues with the ESA or E3?


Yep, same. It was the big event to look forward to as a gamer, I used to book at least a day or two off work to be able to watch all of the conferences, since Sony were always at about 2am here.

Click to shrink...

Shawn Layden talked about some issues they have/had last year.

Shawn Layden: "The world has changed, but E3 hasn't necessarily changed with it"

Sony's absence from E3 in 2019, though speculated as a bit of a buffer year while the company prepares for something mu…

www.gamesindustry.biz

 

[Hybrid Rainbow]

Again it's a bad look when your direct competitor already showed the console and you only showed a logo.

Click to shrink...

A bad look when your competitor showed a whole case and trailer, yet an IG posting of a logo got over 5 million likes and became the most liked gaming IG post of all time in a matter of hours? You underestimate the hype behind the PS5.

 

[Bitch Pudding]

Again it's a bad look when your direct competitor already showed the console and you only showed a logo.

Click to shrink...

Announcing a console and only show the logo? That's one approach!