Considering how his gifs are extremely edited "Bullshots" par excellence, he would fit perfectly into a PR position. For sure.
Sad that this is only way to get noticed from people, media and even publisher/developers, with beautified gifs which doesn't reflects the real game at all. So yeah, the industry loves him, cause when they do this, everyone screams "downgrade", "fake", or "lies". But he gets celebrated for his Bullshots.
I kinda respect the effort behind it (up to the point where he got games for free from publisher) but I'm also sad that someone like me who used to post 100% raw gifs, with picture perfect quality and unedited as well as hundreds and hundreds of fantastic looking, lossless png screenshots for almost every new AAA (Or under) title doesn't get any recognition at all for doing it.
Feels just wrong. Feels like honest people with honest work get shit anymore these days.