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Welcome to ResetEra's official topic for all things graphic design.
Share your own work, share things you're inspired by, ask questions, complain about society's overuse of Helvetica and misuse of Comic Sans. Show your love for typography, hierarchy, and negative space. Get critiques and give critiques.
Feel free to introduce yourself and post your website or portfolio if you would like as well.
Do you do this professionally or just for fun? Are you self-taught or formally trained? Do you do freelance, contract work, or do you work for a studio, agency, non-profit, small business, corporation, or government? What do you specialize in or currently do: web, print, branding, packaging, ui/ux, something else, everything?
A blurb from ResetEra's logo creator about it's process and creation.
So… I made the logo for ResetERA.
The process was really fun and I never did a collaboration work like that via internet with an open chat giving you feedback real time, felt like a design jam.
I was actually at my job juggling a huge client and some deadlines at the same time so i had a really short amout of time to develop anything and the first draft i sent was made in like 10-15 minutes (rough and really out of balance) but i wanted to help anyway everybody was helping rebuild and I know a thing or two about design so why not?
The process was kinda strange, I had no briefing at all and ~24h more or less to come up with something but I had 2 clues that really helped me, the original logo (SNES reset reference) and a previous entry made by another member that was really nice but i had some reservations about it (a stylized R). With those ideas on the table I tried to come up with something along those lines. So, I made a quick brainstorm looking for keywords that could represent the mood for this new community and the result was:
"breaking apart"
"restart"
"fresh start"
"modern"
"clean slate"
"new way".
The next step was looking for some good iconography for the logo mark, that was easy because of the name ResetEra and the previous designs already explored some ideas.
Instead of making another stylized R letter i went for an Arrow (Reset) made from negative space which represents a new modern mindset and starting over, also a nod to gaming (again reset, consoles) aaaand kinda reminds an R too if you really squeeeeeze your brain (i tried to make it look more like and R but no luck with that).
The wordmark was an extension of the idea, using a modern typeface i wanted to make the overall look very clean and straight forward but i also wanted to represent that the new site is breaking up with the past and this is a new era. I found the slice a cool way to show that in a subtle way (not so much visually).
The colors…well that one was easy, anything that don't remind the old site, purple is cool and modern, democratic etc.
Sketch done and sent, honestly, I just wanted to make my contribution and give another perspective to the matter I didn't thought that anybody would even like it…
Then people went crazy (I went crazy) a thousand feedbacks everywhere I took note of every impression and made changes based on those feedbacks, it was fun talking about the details and making live changes with everybody.
Yes, the slice on the first draft was random I just wanted to show the idea in a quick and dirty way lol
Anyway, I'm open for questions about the process!
Wikipedia said:Graphic design is a creative process—most often involving a client and a designer and usually completed in conjunction with producers of form (i.e., printers, signmakers, etc.)—undertaken in order to convey a specific message (or messages) to a targeted audience. The term "graphic design" can also refer to a number of artistic and professional disciplines that focus on visual communication and presentation. The field as a whole is also often referred to as Visual Communication or Communication Design. Various methods are used to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
Common uses of graphic design include identity (logos and branding), publications (magazines, newspapers, and books), advertisements and product packaging. For example, a product package might include a logo or other artwork, organized text and pure designelements such as shapes and color which unify the piece. Composition is one of the most important features of graphic design, especially when using pre-existing materials or diverse elements.
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- Please don't post someone else's work and take credit for it. If you're posting it for inspiration please try to include the original creators name or at the very least where you found it.
- Let's try to keep OS talk to a minimum since it doesn't really matter what you used to make something rad.
- Have fun, feel excited, and let's keep all critiques constructive.
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