The week of Halloween is the worst time to release a non-horror game. Getting into the Halloween spirit is often achieved by immersing oneself in horror movies or doing other kinds of spirited activities. Horror movies are a year round thing for me, but not necessarily for most others. Halloween isn't considered a national holiday in most places so there is less down time for many. Unfortunately, there is just not enough time in the day.
Please developers and publishers, keep the week of Halloween clear from any new releases.