For me, I am increasingly put off by the idea of a 60, 70-hour campaign, and the games that held me longest this gen have been ones that I can play in short bursts and try out new things over and over again: racing games, sports games, Hitman.
Kinda off-topic but some books/movies/shows , do in fact, have "replay value " , some are designed in a way that a late reveal put the rest of the work in a totally different context, making the act og re-reading/re-watching them so much rewarding and make you notice things you had no way of noticing them earlier.