Names=Good
Bad names closely associated with previous hardware=Not good and confusing.
Nintendo had this problem twice with the Wii U and 3DS, not everyone researches gifts for christmas when this thing launches, go to a retailer on December 26th and see the massive lines in the return area. I can't tell you how bad it was the first christmas of the 3DS where massive amounts of 3DS games were returned when people realized the DS wouldn't run them.
Look at the mass confusion here, these people cover video games for a living, it takes them a good 30 seconds of discussion to realize that this is scarlett and not an xbox one x.
Here's Maxamillians reaction, him and his buddies aren't confused because one of them pointed out it was scarlett before the reveal, and their reaction to the name is ".......what".
The name itself is not very good, Xbox series X doesn't exactly roll off the tongue, but it's made 10x worse by the fact that they've recently launched a system called the Xbox One X, that's going to confuse the shit out of people who don't pay attention to the industry.
They already had a good name, Scarlett sounds better, rolls off the tongue better, and is way less confusing. This is a self inflicted wound, i'm not saying they can't recover from it, the 3DS recovered from a bad name, but again......why sabotage yourself?
Ya this pretty much says it all right here.
