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Iconic British fashion brand Burberry unveils new logo and pattern
- Thread starter Chittagong
- Start date
Wow. They didn't want these skeezy chavs to tank their brand reputation then vail on them when the new trend comes in and leave them in ruins. I've seen it happen so many times before, it's probably a smart move.
it makes the rebranding make sense, too.
Damn. That new pattern is wak. Reminds me of the mid to late 90's. They took a timeless pattern and updated it to something that is already dated but are presenting it as new and hip I have to imagine. Boggles the mind.
Also there was no reason whatsoever they could not have kept the horse icon with the new font for the logo.
http:///BWRc.jpg
Also there was no reason whatsoever they could not have kept the horse icon with the new font for the logo.
http:///BWRc.jpg
Why would you sacrifice your entire brand identity for yet another bland minimalist text "logo"? At least come up with a new logo concept instead of just "company name in subdued font".
Why do I have a strong feeling this is a tactic to boost sales by having people collect the new burberry stuff then releasing "vintage" lines with the old logo and patterns for double or triple the price.
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Philosophically this reminds me of the luxury luggage brand Rimowa's logo update earlier this year
Legacy:
Before / After:
Legacy:
Before / After:
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The London going rate for rebrand jobs like this is around a million pounds, give or take a quarter of a million
That would cover obviously more than the logo, it covers research, all the rejected versions that confirmed this is the right route, touchpoint visualisations to show how it works in context, and master assets and guidelines
Amazing how classy I thought the brand was versus how it was predominantly worn. I've learned so much today.
Ugh... I think the new logo lost a lot from its identity and the new pattern yikes... its so old that looks vintage and not in a good way.
For being a redesign from a premium brand I should have expected something better, the marketing department how was able to see this and think it was right (didn't they have some run tests with focus groups and polls in general within the company).
.n_n.
For being a redesign from a premium brand I should have expected something better, the marketing department how was able to see this and think it was right (didn't they have some run tests with focus groups and polls in general within the company).
.n_n.
New logo? Oh okay let's see....
*Insert Text Here*
My mind has been blown, such artistry cannot be contained to a simple corporation. Contact the MoMA ASAP!
*Insert Text Here*
My mind has been blown, such artistry cannot be contained to a simple corporation. Contact the MoMA ASAP!
Was definitely hoping for an actual design for the logo but w/e. Didn't love Burberry before and if this is the direction they're going looks like it'll stay that way
Minimalist logos are becoming too common now. They looked nice on the first few companies doing it, but now it's everywhere.
And the strips all overlap in some places, but the point of overlap is inexplicably only capped on one join, so it forms an inexplicable repeating "T" that's wedged into the "B". It seems like it's for a product with the initials "B.T." and the designers were trying to work them both in. Just aesthetically disgusting.
Could be London, Ontario. I bet Doug Ford supporters would love this.
I don't know what I mean by that. They're idiots, so they like ugly things, I guess.
That's a pattern I feel could work well as the liner on a handbag or wallet, but I also have a difficult time imagining it for any other purpose. It's far too gaudy for even scarves.
I think internationally it's probably a bit different so don't worry too much :p I do remember having the shit kicked out of me at school for not having Burberry school shoes lol.
Old logo
New logo
LOL, this is the best a fashion company can do?? I get that minamilism is in, but throwing the entire logo design out for a... Font? How on earth does this make you stand out from the crowd??
So they replaced a classic 117 year old logo and brand with something that looks like a Walmart placeholder graphic.
can someone combine the new pattern into the cover for Unknown Pleasures' for maximum meme potential.
i mean the dude is a legend and has designed some of the most iconic album covers in history but ok.
i mean the dude is a legend and has designed some of the most iconic album covers in history but ok.
"Design & consultancy" fees.
Edit: Just checked their site out. Their "casual" offerings look like shit.
I don't dislike the new pattern, but I feel like it's not as... easy to match? with other colors/patterns (a thing you kinda want with a purse, a bag, etc.). Will wait to see the applications.
No self respecting charver would be seen dead in Burberry tartan these days but they could go for that new pattern. The B would stand for baller or badboy, or just a short version of Brian and would be a perfect item of identity for the fashion-conscious scally.
Burberry fucked up, again.
Burberry fucked up, again.
