- Oct 25, 2017
Because for some god forsaken reason this actually has to be clarified now; it's not just "greedy evil Valve"
Last year the Epic Games Store swooped in and started hoovering up game exclusives like they were Pokemon cards, offering PC publishers an alternative to Valve's 30% cut on Steam by taking just 12% from the games sold through its new platform. Since then, the cuts game retailers take and the effect it has on both players and developers alike have been a hot topic - and, as it often goes with the internet, a lot of misinformation can get mixed into those conversations.
We reached out to nearly half a dozen sources within the games industry (as well as the game retailers directly) in order to get the actual numbers on what cuts most major retailers take. While many of these sources prefer to remain anonymous, they paint a picture that could be surprising to some players, one where Valve’s now infamous 30% cut isn’t actually out of the norm. In fact, it's pretty much the industry standard.
And in a "if you really think this was just about PC gaming then i've a long bridge to sell you" moment
More choice quotes within.Despite the relative ubiquity of this 30:70 ratio, a source told IGN that there is currently tremendous pressure across the industry to lower the cut stores take. Ubisoft recently called Steam’s business model “unrealistic” after making the jump to the Epic Store last year, though clearly Steam isn’t the only store using this scale.