In a completely logical move, Atari are going to build hotels.

[Tregard]

Atari is planning to build 8 branded gaming hotels

Building work on the first of these 8 Atari hotels will get underway in Phoenix, Arizona later this year, apparently, with other locations being eyed in Austin, TX, Chicago, IL, Denver, CO, Las Vegas, NV, San Francisco, CA, San Jose, CA, and Seattle, WA.

The now-standard features for most gaming event spaces are set to be included in each hotel, with VR and AR areas, and rooms for esports, etc.

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Left field move from Atari, although I can't help but feel like this is a pretty significant investment? Certainly will be more difficult to sweep under the rug if it's a complete flop (Looking at you, unreleased Atari VCS).

 

[Fat4all]

if Taco Bell can do it, anyone can

 

[capitalCORN]

Love hotels?

 

[SABO.]

Hmmm at first thought this was terrible....

...but remembering that esports has exploded, this could be a really good move by Atari.

 

[y2kyle89]

Has anyone made a Monopoly joke yet?

 

[erlim]

Does the Atari brand name have any recognizability to the E-Sports world?

Seems like a good choice to open in AZ though, trip advisor is very consistent at rating Scottsdale over London, Paris, Tokyo, New York, etc in its greatest cities of all time lists.

 

[nsilvias]

will there be ataris in the rooms? otherwise whats the point

 

[spookyduzt]

 

[Pelao]

Even Nintendo did it at one point, so why can't Atari?

 

[SPRidley]

Atari, please die already, I know you need to still be alive to pay all the feews that you owe, but die.

Even Nintendo did it at one point, so why can't Atari?

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Becuase Atari "doesnt" actually exist. You can read about their last 15 years trying to scam people to pay what they owe.

 

[Pyro]

As dumb as it sounds I know I've heard worse ideas, why not

 

[Iron Eddie]

Awesome, anticipating my Jungle Hunt bedsheets and Missile Command toilet.

 

[Igniz12]

Is like Atari flushed with VC money, mob money or what? Where are they getting all these dumb ideas that seemingly don't come back to bite them.

If it is mob money it will be weird, having successfully infected the whole of gaming it would be odd for them to backtrack and focus on a singular target but w/e gets Putin that sweet kompromat I guess. Pee pee tapes in 8 bit style.

 

[Eoin]

Is like Atari flushed with VC money, mob money or what?

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This doesn't seem to require a real investment on their part.

What's happening isn't that Atari themselves will build the hotels, but that they'll license the Atari name to a real estate company, who'll build the hotels with Atari branding and give Atari 5% of the revenue.

Total guess here, but I think it's likely that those hotels (or something very like them) were going to be built anyway, and that the Atari branding is just a convenient way to grab some publicity and attach a known name to them.

 

[Deleted member 45414]

Considering Atari did the speaker hat... sure, why not.

 

[Yerffej]

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Came for this.

 

[bionic77]

What does the Atari brand/name even mean anymore?

 

[dark_prinny]

I still fucking love their logo tho

 

[BringBackSonics]

Seattle getting one. I'm here for it lol

 

[1-D_FE]

The best part is how they're going to be focused on AR/VR. From the same company who didn't want VR into Tempest 4000 and told Minter to rip the VR code out of TxK.

Hotels love them some sleazy, con men. Trump. "Atari" guy.

 

[capitalCORN]

Is like Atari flushed with VC money, mob money or what? Where are they getting all these dumb ideas that seemingly don't come back to bite them.

If it is mob money it will be weird, having successfully infected the whole of gaming it would be odd for them to backtrack and focus on a singular target but w/e gets Putin that sweet kompromat I guess. Pee pee tapes in 8 bit style.

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Old people.

 

[Dylan]

This makes me nostalgic for the days when many more companies' decisions were fueled by cocaine. Glad to see Atari is staying true to their roots.

 

[caff!!!]

What does the Atari brand/name even mean anymore?

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Enough for someone to pay for it

 

[g23]

I wish i could purchase the Atari brand and incubate it into the AAA publisher it should have become

 

[cowbanana]

In this day and age it's probably cheaper to build a medium sized hotel than an AAA game.

 

[Sectorseven]

Konami can run their gyms.

 

[Transistor]

Already being discussed here:

https://www.resetera.com/threads/atari-will-build-1st-game-themed-hotel-in-phoenix.167087/