Atari is planning to build 8 branded gaming hotels
Left field move from Atari, although I can't help but feel like this is a pretty significant investment? Certainly will be more difficult to sweep under the rug if it's a complete flop (Looking at you, unreleased Atari VCS).
Building work on the first of these 8 Atari hotels will get underway in Phoenix, Arizona later this year, apparently, with other locations being eyed in Austin, TX, Chicago, IL, Denver, CO, Las Vegas, NV, San Francisco, CA, San Jose, CA, and Seattle, WA.
The now-standard features for most gaming event spaces are set to be included in each hotel, with VR and AR areas, and rooms for esports, etc.
Left field move from Atari, although I can't help but feel like this is a pretty significant investment? Certainly will be more difficult to sweep under the rug if it's a complete flop (Looking at you, unreleased Atari VCS).