In late April, a petition, written in both Japanese and English, was launched on the Change.org platform, directly inspired by Pantene's campaign, called #What's Wrong With My Hair? Stop Telling Students To Dye Their Hair Black (In the original Japanese: #この髪どうしてダメですか? 地毛の黒染め指導はやめてください ). According to the organizers:
"In this signature campaign, we will focus on 'the issue of the instruction of forcing natural hair dye black.' We will work on the issue throughout positive 'talk' with not only students and teachers but also an entire society. The collected signatures will be submitted to the Governor of Tokyo and the Chairman of the Board of Education of Tokyo, and we would like to help to eliminate 'the issue of forcing natural hair dye black."