Is it just me or are the new Star Wars Toys not selling well?

[Hal9001]

Passed by the store and some of the action figures are on sale. Do you think Disney has a sale problem with the new trilogy? I know it's anecdotal but they don't seem to have the same pull power as the classic Luke, Han and Leia toys of the past. Seems kids are not really excited for a Hux toy.

 

[hydrophilic attack]

do kids even buy figures of anything these days

 

[Forkball]

Imagine opening up a Christmas present and it's General Hux.

 

[N.Domixis]

These aren't iconic characters. Probably why.

 

[Gundam]

I mean were kids excited for Tarkin toys back in the day?

If Han Solo sucks as much ass as I suspect it will, Disney/Lucasfilm/Star Wars is in for a rough time as far as mindshare goes.

 

[Dubbedinenglish]

Who actually wants a Hux toy?







Plus all the new ships are garbage, younger me would not be after them.

 

[wenis]

Domnhall Gleeson having a toy is hilarious. I should go buy one for posterity's sake.

 

[ToTheMoon]

I'm surprised they even have a Hux toy.

 

[Dust]

Rose figure looks like some janitor, god awful design.

 

[jviggy43]

Imagine opening up a Christmas present and it's General Hux.

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Or captain holdo.

 

[Halbrand]

Doesn't help that they're less well made then they were over ten years ago

 

[FTF]

I mean it's Rose and Hux, what did you expect? I think the toys and merchandise sold extremely well back in 2015 and 16 for TFA.

 

[Deleted member 8860]

It's just you.

https://www.bloomberg.com/gadfly/articles/2017-07-28/mattel-hasbro-earnings-the-toy-business-is-fine

Although less popular characters may be overproduced, leading to some being discounted.

 

[RSTEIN]

I have not been impressed with Last Jedi toys at all. My 7 year old son doesn't want any of it except for maybe Kylo Ren's tie fighter.

 

[ZeoVGM]

Luke and Rey are going to sell more than Hux and Rose.

It is not a sign that their sales are bad.

 

[Real Hero]

like everything with star wars, the old stuff is better

 

[Jiggy]

I assume the more popular characters sell better.

 

[IggyChooChoo]

The Hux and Poe toys have extra value, because they double as Ex Machina action figures as well. Kids love Ex Machina.

 

[Gustaf]

Or captain holdo.

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i think you mean "tumblr lady"

 

[davepoobond]

lol you're asking why the Rose figurine isn't selling...

There's no shirtless Kylo Ren there so I assume that's the most popular one

 

[Deleted member 2809]

no idea why space nazi loser and his mouse droid doesn't sell well

 

[Imperfected]

do kids even buy figures of anything these days

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And if they do, do they physically walk into a store to do it?

 

[Fliesen]

Who actually wants a Hux toy?
Plus all the new ships are garbage, younger me would not be after them.

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The new "gorilla walking" ATATs look kinda neat, the rest was pretty disappointing, yeah.

the new resistance bomber looks neat in the movie, but the LEGO looks abysmal

 

[Ferrs]

Isn't the quality pretty bad too? Was looking at the Poe X-Wing from Hasbro and it sucks compared to my old OT X-Wing one.

 

[Kor of Memory]

Who actually wants a Hux toy?

Plus all the new ships are garbage, younger me would not be after them.

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Ships maybe, but that new AT-M6?


mmmwah

 

[MysteryQuesadilla]

Remembering when Episode I toys sparked a frenzy pre-movie release only for the bargain bins to fill up post-release.

 

[Famassu]

Or captain holdo.

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Holdo is awesome. As awesome as a character with only a single movie in a long-running franchise can be. Her talkdown of Poe was delicious and she's responsible for one of the most breathtaking scenes in Star Wars history.

 

[SELIG]

The Hux and Poe toys have extra value, because they double as Ex Machina action figures as well. Kids love Ex Machina.

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AWESOME

 

[super-famicom]

A General Hux figure is the Tom Nook amiibo of Star Wars toys.

 

[Alwayscrazybacon]

do kids even buy figures of anything these days

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I think this is the real issue, they probably sell to older fans more than who they are intended for.

 

[Deleted member 13798]

I'm surprised they even have a Hux toy.

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This is Star Wars, the literally make every character that appears onscreen

 

[Lebron]

It was the same with TFA. Popular characters sell, the others don't.

News at 11

 

[Deleted member 2109]

Besides bb8 or Kylo Ren are there any cool new vehicles or characters? The toys I see at target all look pretty bland. What's my kid gonna do with a Poe Dameron toy?

 

[Deleted member 8860]

The Hux and Poe toys have extra value, because they double as Ex Machina action figures as well. Kids love Ex Machina.

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Poe should have used this move to defeat Hux.

 

[Sectorseven]

Besides bb8 or Kylo Ren are there any cool new vehicles or characters? The toys I see at target all look pretty bland. What's my kid gonna do with a Poe Dameron toy?

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Make him follow orders.

 

[Sephzilla]

I mean, if I was an 8 year old I'd probably gravitate towards Rey, Finn, and Kylo Ren before General Hux or Rose

 

[Deleted member 2802]

Who actually wants a Hux toy?

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It would be pretty disturbing if your child was making those First Order speeches without the toy

 

[SELIG]

Yeah I frequent the stores quite a bit hoping for new figures or what not and I have the impression that things are selling well. You are always going to get individual characters that don't fly of the shelves ... the pegwarmers this time seem to be Rose and Hux and maybe C-3P0. This years figures are really nice, feels like better material and sculpting. I think the Paige figure is one of the best, with a removeable helmet and and attachable breathing mask. The Chewbacca figure in this line is probably the best 3.75 inch version they've ever made and it comes with an adorable porg. I bought 2 different Rey figures for one of my nieces who is 4 and her eyes about popped out of her head when she opened them for Christmas.

 

[Deleted member 16657]

do kids even buy figures of anything these days

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They sure do!

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[PeskyToaster]

As a former kid who got star wars toys at every christmas and birthday I have to say I would probably get a Hux if I needed some sort of commander/officer in my army though I have an imperial officer so...maybe not. Definitely wouldn't get a rose toy lol I'm fighting wars here. I would get troopers in every variant for both sides as well as some lightsaber people. Also I would be all over the new red guards. For me as a kid it was all about creating my own battles and squads so I needed troopers.

I think this is the real issue, they probably sell to older fans more than who they are intended for.

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I think older fans are buying nicer ones than the 3.75 figures. Probably the black series or similar.

 

[jelly]

Don't kids just play on phones and heart for the best loot.

 

[808s & Villainy]

These aren't iconic characters. Probably why.

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This. None of them really have the same pull as Luke, Han, Leia and Vader

Like others have asked, who wants a Hux toy?!

 

[LakeEarth]

General Hux, for the alt-right Star Wars fan.

 

[GSG]

The most perplexing thing to me is why Disney is pushing BB-9E so hard. It showed up in TLJ for a grand total of 5 mins and yet Disney are pushing BB-9E merchandise almost as much as BB-8.

 

[RetroCCN]

do kids even buy figures of anything these days

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I know a little guy who absolutely loves his Teenage Mutant Ninja Turtles figures. He even loves the old ones I grew up with :)

 

[BWoog]

I feel like the iPad has completely eradicated kids' interest in most toys.

 

[Sectorseven]

I had a General Veers figure that was pretty neat. Then again, he was the kind of imperial you'd fear rather than laugh at.

 

[NekoFever]

Remembering when Episode I toys sparked a frenzy pre-movie release only for the bargain bins to fill up post-release.

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Haha, I remember those shitty figures with the weird talking chip things being regular fixtures in bargain bins for a couple of years after the movie.

 

[Deleted member 2802]

The most perplexing thing to me is why Disney is pushing BB-9E so hard. It showed up in TLJ for a grand total of 5 mins and yet Disney are pushing BB-9E merchandise almost as much as BB-8.

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Shoulda been BB-H8

 

[Gorillaz]

I'm surprised they even have a Hux toy.

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this is the crux of it

people barely know these characters and it's already bad enough toys don't sell like that like they use to unless it's legos