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Is Microsofts biggest challenge what to name their next console? What will it be called.
- Thread starter TheGhost
- Start date
It's a challenge, but it's not their biggest challenge.
For example, Xbox One is a terrible name. It came from the much maligned "all-in-one" focus but it stuck and people don't really think about it in that context anymore so it worked out fine for them. Microsoft can call their next console whatever name they want and at some point, people will adjust to it. It's fine. Xbox Infinite sounds good to me. It matches Halo, they could do it with their other games like Forza Infinite, Gears Infinite - like how Nintendo sometimes names their games based on the console.
Their greater challenge is making sure they put out world-class masterpiece games, and as consistently as Nintendo and Sony. Also not going overboard on the cloud streaming stuff when they do their proper next-gen reveal, or Sony might take the "simplicity of physical discs" argument and use it against them again.
For example, Xbox One is a terrible name. It came from the much maligned "all-in-one" focus but it stuck and people don't really think about it in that context anymore so it worked out fine for them. Microsoft can call their next console whatever name they want and at some point, people will adjust to it. It's fine. Xbox Infinite sounds good to me. It matches Halo, they could do it with their other games like Forza Infinite, Gears Infinite - like how Nintendo sometimes names their games based on the console.
Their greater challenge is making sure they put out world-class masterpiece games, and as consistently as Nintendo and Sony. Also not going overboard on the cloud streaming stuff when they do their proper next-gen reveal, or Sony might take the "simplicity of physical discs" argument and use it against them again.
Let's face it: they could also call it "Xbox Bozzo" or "Xbox Racoon", that would not matter that much.
We've seen consoles with wonderful names fail (Dreamcast! :'( ) and consoles with names like "Wii" have a hyge success.
The most important thing is the substance, how they introduce the console, the price and the games.
OP
OP
If they would make a Xbox elite controller for Playstation I would be ok with that outcome. I refuse to use dual shocks for shooters.
I ran a forum where everyone hated the XBone name so they called it "Steve."
It kind of drove me nuts because they'd call it Steve in thread titles and mess with the SEO of the site lol
That was like 9 years ago but I still know some people out there, who posted on a long dead forum, still call their Xbox "Steve", and it gives me comfort.
Nothing stop them call it Xbox 5. They skip 9 for Window before
That was due to compatibility issues with older programs using 'windows 9x' to identify which version of windows was running. If they did it with the XBox they would get rinsed over it.
I think their biggest challenge is marketing. I find it to be cringeworthy most of the time. Of course the name plays some part in this but even with a great name they need better marketing that feels less "fake" (I don't know how else to put it). All their marketing usually has that feeling of being market researched to hell and back and it just leaves a bad taste in my mouth. I don't know if it's just the US centric approach they usually take that makes it fail in Europe so hard, but they clearly have a huge image problem here.
