Love mine.. My entire house, other than closets and boiler room which are on motion detectors use Hue bulbs. Haven't touched a lightswitch in years. Even if we weren't going to make use of the color options (red/blue/purple/whatever), the ability to change between soft, warm and natural daylight is amazing. Soft white for normal lighting, warm white to chill and wind down, natural daylight when we're cleaning, doing work around the house etc. Then there's setting routines for simple stuff: Our "Good morning" command turns on the bedroom lamps, bathroom overhead lights, kitchen and pantry. You know, the areas you're gonna use when you wake up lol.
We make use of the color options all the time. Setting scenes, flooding rooms with different color tones and the like are incredible.
Can't speak for other brands though.