Not sure if this is new or anything but it could be that starting with the Cyberpunk bundle, all Xbox Systems that come with games no longer have a digital code to redeem.
More info here
And yes the most obvious reasoning would be to prevent second hand sales of digital codes that came from bundles.With Digital Direct, no codes are required. All digital content including games, subscriptions, and exclusive content will be redeemed to your Microsoft account and directly delivered to your Xbox console during setup.
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