Another former Netflix advisor for Microsoft Xbox
The former chief marketing officer at Netflix is now Active advisor for XBOX and Spotify :) https://www.hollywoodreporter.com/news/netflix-cmo-kelly-bennett-exit-1193031
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Jerret West, Former Vice President/Head of Marketing at Netflix, rejoins Microsoft as Chief Marketing Officer at Xbox.
- Thread starter danrbg
- Start date
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The quality of the Xbox brand started dropping in 2012 and Mattrick nearly killed the division in 2013.
Jerret West continued to have a successful career at Netflix.
West was also a part of the 360 launch and Halo 3 marketing. Mattrick only joined in July 2007.
But ok.
How amazing the culture of Xbox is so much more attractive to the whole industry!
People coming back, others joining new initiatives and etc. the list goes on. next-gen and the next 10+ years with gaming is going to be a TREAT!!!
People coming back, others joining new initiatives and etc. the list goes on. next-gen and the next 10+ years with gaming is going to be a TREAT!!!
No. The internet was. Netflix and chill has always been "Netflix and fucking", if you think that came out of some boardroom then...
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Hey, when you get a certain amount of status, you don't need as much formal advertising. You can rely on social media and word of mouth. I've even heard rumors that companies can be top trenders just showing off a new logo without much build up. Xbox isn't there. They weren't getting much help with this current gen marketing approach. I'd say the change is good.
West works for Steve Ballmer right now so it's not far off.
