People keep saying, basically, that nothing’s changed and the MCU represents nothing new...but is that true?
1) massive in terms of revenue, mindshare, and theatre presence
2) production cycle that results in ~3 movies a year
3) the whole universe thing is a huge accomplishment, fun, and can even be interesting, but in combination with corporate-mandated continuity, it undoubtedly has unique creative downsides
4) it represents an ecosystem that is uniquely driven by hype and fandom, in which the most emotional moments tend to represent the realization of fan fantasies and in which a lot of people are going to subscribe to a streaming service simply to keep up with everything
5) it happens to be owned by Disney, and has contributed to the incredible amount of leverage Disney now has over the industry
Keeping all that in mind, is the MCU really just a continuation of the classic action blockbuster, or does it represent a singular force that is taking up a lot of the oxygen in the room, contributing to the homogenization of cinema, and generally having an outsize impact on the cultural landscape?
Now, while I think people are wrong to pretend the MCU is just our generation’s version of the mindless popcorn flick, I do suspect folks always looking for a good headline find it a little easy to make it the scapegoat for everything wrong with cinema. The industry has had issues for a long time, and the MCU didn’t begin the discussion around, say, the precarious future of theatres. The problems there run much deeper than the MCU, and it’s bizarre to me that we somehow get caught up in these “what is cinema?” questions instead of, like, specifically calling out Disney’s bullshit or something productive like that.
(And just to be clear, the rant above comes from someone who has seen every single MCU movie, and has tickets to watch Frozen 2 this upcoming Thursday and Star Wars IX on the 20th.)