All my EGS store purchases have been pre-orders with Epic discount: the 3 QD games and now Journey. How on earth have Epic made any money from me at all?
The general assumption is that Epic bought N copies of the games upfront from the publisher. If Epic manages to sell them, they lose less money.
In the other scenario (Epic guarantees revenue to the publisher, without buying copies): the more sales with the $10 cashback, the more Epic loses money.
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