[NSW] 247K
[PS4] 201K
[XB1] 156K
Hello! This wall of numbers will be comparing the weekly average of June and July. This is when it is beneficial to compare weekly averages and not just simple month to month, because June is a 5 week month while July is only 4. I've also gathered software sales and potential hardware deals to explain any changes between July and June
Code:
2012
Xbox 360 June: 257K / 5 = 51,400
Xbox 360 July: 203K / 4 = 50,750
Weekly average down 1%
PS3 June: 188K / 5 = 37,600
PS3 July: 139K / 4 = 34,750
Weekly average down 8%
3DS June: 160K / 5 = 32,000
3DS July: 129K / 4 = 32,250
Weekly average up 1%
Notable Releases in July
Xbox 360
NCAA Football 13
PS3
NCAA Football 13
Code:
2013
Xbox 360 June: 140K / 5 = 28,000
Xbox 360 July: 107K / 4 = 26,750
Weekly average down 4%
PS3 June: 109K / 5 = 21,800
PS3 July: 79K / 4 = 19,750
Weekly average down 9%
3DS June: 225K / 5 = 45,000
3DS July: 150K / 4 = 37,500
Weekly average down 17%
Notable Releases in July
Xbox 360
NCAA Football 14
PS3
NCAA Football 14
Code:
2014
Xbox One June: 197K / 5 = 39,400
Xbox One July: 131K / 4 = 32,750
Weekly average down 17%
PS4 June: 269K / 5 = 53,800
PS4 July: 187K / 4 = 46,750
Weekly average down 13%
3DS June: 152K / 5 = 30,400
3DS July: 108K / 4 = 27,000
Weekly average down 11%
Xbox 360 June: 62K / 5 = 12,400
Xbox 360 July: 54K / 4 = 13,500
Weekly average up 9%
PS3 June: 42K / 5 = 8,400
PS3 July: 32K / 4 = 8,000
Weekly average down 5%
Notable Releases in July
PS4
The Last of Us Remastered [270K]
Code:
2015
Xbox One June: 296K / 5 = 59,200
Xbox One July: 188K / 4 = 47,000
Weekly average down 21%
PS4 June: 364K / 5 = 72,820
PS4 July: 217K / 4 = 54,250
Weekly average down 25%
3DS June: 124K / 5 = 24,800
3DS July: 110K / 4 = 27,500
Weekly average up 11%
Notable Releases in July
Xbox One
Amazon Prime Day July 15th
PS4
Amazon Prime Day July 15th
3DS
Amazon Prime Day July 15th
Code:
2016
Xbox One June: 212K / 5 = 42,378
Xbox One July: 171K / 4 = 42,781
Weekly average up 1%
PS4 June: 234K / 5 = 46,895
PS4 July: 161K / 4 = 40,300
Weekly average down 14%
3DS June: 132K / 5 = 26,400
3DS July: 189K / 4 = 47,250
Weekly average up 79%
Notable Releases in July
Xbox One
500GB and Kinect bundles price cut to $249 July 24th (1 week)
Amazon Prime Day July 12th
PS4
Amazon Prime Day July 12th
3DS
Amazon Prime Day July 12th
Pokemon GO effect
Monster Hunter Generations Metallic Blue New 3DS XL $199 [3 weeks]
Monster Hunter Generations [3 weeks]
Code:
2017
Xbox One June: 153K / 5 = 30,600
Xbox One July: ~123K / 4 = ~30,750 (There was a range of >119K and <127K)
Weekly average up ~0%
PS4 June: 381K / 5 = 76,200
PS4 July: 217K / 4 = 54,250
Weekly average down 29%
Notable Releases in July
Xbox One
Amazon Prime Day July 11th
PS4
Amazon Prime Day July 11th
Code:
2018 June Weekly Averages updated with worked out numbers from Liabe Brave https://www.resetera.com/posts/11278412/
PS4: ~377K / 5 weeks = ~75,400
Switch: ~323K / 5 weeks = ~64,600
Xbox One: ~256K / 5 weeks = ~51,200
Notable Releases in July
Switch
Amazon Prime Day July 16th - 17th - Switch + 64GB MicroSD + $20 eShop gift card $299
Octopath Traveler [4 weeks]
Captain Toad: Treasure Tracker [4 weeks]
Xbox One
Amazon Prime Day July 16th - 17th - Xbox One S 1TB Starter Bundle + Rare Replay $229
Notes:
While going from a 5 week month to a 4 week month, the weekly sales average also falls from June. The drop isn't normally massive, and very rarely will it ever increase from June. Depending on what released in June or July could lead to either massive drop, a small drop, or flat from June.
Recently, sales in summer are more concentrated in June now as PS4 and XB1 have larger drops going into July than last gen. On average from 2006 - 2013, 360 and PS3 saw their weekly average increase from June going to into July by +4% and +5% respectfully. This could be because NCAA Football no longer comes out which was a mid July release every year, but it looks like we have a replacement for that, Amazon Prime Day.
Amazon Prime Day has also grown into a massive event over the years and this year was on for an extra half a day. For example, this year's Prime Day boosted the Xbox One S 1TB Starter bundle from outside of the top 100 for the year all the way to the top 50. As of August 7, it is still in the top 50 and the #1 selling Xbox One SKU this year.
That point will also be given a test as this year, no PS4 SKU was on sale during Prime Day, the first time since Prime Day started in 2015. This is because Amazon just didn't officially sell the PS4 for a few months this year.
Xbox
The Xbox One hasn't had the greatest holds from June as 2014 had the $399 SKU launch and 2015 had the $399 1TB launch. July 2016 however had a price drop to $249 at the end of the month while also benefiting from the massive price cuts it received in mid June. June 2017 had a one week $249 deal on 500GB bundles but it had very little effect and because of this, it looks like Prime Day was able to keep the weekly average flat.
June 2018 had a ton of price promotions in the middle of the month leading to what looks like the second biggest June for the XB1 yet (2015 is #1 at 296K, 2016 #3 at 212K) so I wouldn't expect the weekly to be flat or up, but perhaps the drop won't be as big as it could be, like the drop from March to April this year which was -46%
The weekly average drop is -9% with the smallest rise being +1% (2016) and the largest drop being -21% (2015). Without 2016 and 2017, the average is -19%.
PlayStation
Similar to XB1, the drops for PS4 haven't been great. 2014 only had The Last of Us Remastered for a week, 2015 had the Batman bundles at the end of June so that would be why 2015 had a -25% drop. 2016 had nothing of note in either month besides Amazon Prime Day in July, and 2017 had the limited $249 1TB Gold PS4 in June.
2018 will probably follow 2017 but will have a larger drop. June had a $299 Days of Play SKU and a $349 PS4 Pro price cut for a couple of weeks and going into July, PS4 wasn't being sold by Amazon so it wasn't available for Prime Day. Momentum is also slower compared to 2017 this year going into July.
2017
May Weekly Average: 46,750
June Weekly Average: 76,200 (+63%)
July Weekly Average: 54,250 (-29%)
2018
May Weekly Average: 56,250
June Weekly Average: ~75,400 (~+34%)
June is down YOY (using calculations) and had a much lower bump in sales from May compared to 2017 (nearly half the bump in percentage). That and a lack of Prime Day sales could lead to a large drop off from June.
The weekly average drop is -20% with the smallest drop being -13% (2014) and the biggest drop being -29% (2017).
Nintendo
The 3DS averages a rise of +13% thanks to 2016. Without it, the 3DS averages a drop of - 4%, with the largest rise being +11% (2015) and the biggest drop being -17% (2013).
The Switch is looking to have a pretty good July. June results are fantastic and momentum is already confirmed to be strong from Nintendo in all major regions after E3. Switch also had a really good Prime Day presence this year, in addition to more software launches like Octopath Traveler and Captain Toad.
Recap
July is a slower month than June even if you account for the one less week the month has. Amazon Prime Day looks to be a good system mover for the month.
The biggest July ever recorded during the 7th gen was the Wii with 555K back in 2008. Second biggest? Xbox 360 with 444K back in 2011.
The biggest July ever recorded in the 8th gen is the PS4 with 217K in 2015 and 2017. Third biggest? Xbox One with 188K in 2015.
