To add a little more to the context:
Yea that's the ad I was thinking of. Don't know if it was intentional or not but it doesn't look good.
You are the one missing context,but Spaniards, those to whom it is directed, will get it. It is a reference to a highly controversial penalty he committed during yesterday's game. The fact he had his hand up in the air at shoulder height was decisive, and we've been arguing and making memes all day, this moment might decide the winner of the football league. KFC made their meme like everyone else, and it happened to be racist in another continent.
What the hell is Chiquita? Do you mean Chiquito de la Calzada?
For real. Posts be tiring to read. It's like sorry, your experience doesn't negate decades of documented bigotry in advertising.
If you're a well compensated social media or brand manager, running a social account with global reach, yes.
We are not saying that Spain is not racist. We are saying that Americans acting like their local stereotypes are somehow universal is wrong. You are missing the total context of the meme and judging it because there is a black guy and chicken. That is not a thing outside your country, and it is actually offensive how Americans always act like they are the centre of the world. Almost no one in Spain knows of this stereotype, I only do because I live in Canada. They are making a joke about yesterday's game.
I don't think that's how it works in Spain. They had a meeting, nobody knew anything about the stereotype because they are all from Spain, they just said "today what's trendy is Militao, let's get in on that, everyone likes football jokes."
Edit: I confused PM and AM like an idiot. It's late here.
Nah, the post has been up for 13 hours. It was posted at like 2PM local time, today.
The post went live at 1:20 PM Madrid time (Twitter time stamps are a thing).
First of all, it’s an American company so your whole argument is flawed. Second, this is not just known in America. Maybe you don’t know much about it but it’s a global society now and has been for awhile.
Says who? There's barely a few results when you search black people and fried chicken in Spanish. You have people from different countries in this thread saying that this is not known in their countries. And it's an American company but this was done by a Spanish person. If KFC America makes a meme about a black person swimming, is that racist because that is a racist stereotype in Spain?
Honestly, I get where you're coming from. You make a valid point, but when I share memes, I'm sharing them with friends. I am not a global brand with an expansive social media presence. I totally get that the intention wasn't to be offensive, but I know for sure that a hell of a lot of people don't understand the context. Their brain is going to instead fixate on the one context they do understand.
American company in a different continent hiring local people.
I've worked running social media accounts on global companies like KFC. Approvals for posts in another country get run all the way up to that country's leadership (or region, depending on how the company is set up); almost never up to corporate, unless it's some kind of co-ordinated global campaign. The most likely thing is that this post was made by a Spanish social media manager, and approved by KFC Spain marketing department. Add to that the fact that most of the big fast food chains tend to operate with country-exclusive franchisees and not directly and it's plausible nobody in this chain of posting had knowledge of this particular racist stereotype.
43 posts and this is what you choose to contribute?
Call me crazy but I don't see good things in your future, homie
Everything about this is wrong. Because it's an American company are you expecting the Spanish branch to be filled with Americans? Do you believe HR and line managers specifically look for a high degree of American society understanding when recruiting? Furthermore, this might not be a USA exclusive stereotype but it doesn't seem to be a Spanish one. Where else is this a stereotype anyway, if you'd be so kind?
so, does KFC can never use black people in their advert or something? even if it's not US ad?
I missed that piece of Mario Kart news, as a French guy I find it hilarious, but I get why Nintendo would patch it out.
You can forgive somebody a little if the intent wasn't there, but it doesn't define whether that thing they did was racist or not. That's up to the group of people affected to judge.
I imagine a Brazilian player wouldn't know about the stereotype, no.
I'm not talking about stores, I'm talking about corporate office people who absolutely need to consider global perspective in everthing they do
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