I'm American and I didnt take it that way. I think it's undeniable that the game only appeals to a certain audience.
He's claiming Americans have a difficulty understanding original products; and that French or Italian people have a greater ability to appreciate original products.
If it's not directly insulting to you then you have to at least recognize the numerous dog-whistles? Even throwing in a mention of first person shooters to boot (which people endlessly use as an insult on this forum as well.)
I'm not even really disagreeing with him and I am not personally insulted (I think it's funny); just saying it's pretty plainly an insult.